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Santos, Rossana

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Now showing 1 - 4 of 4
  • Return migration and tourism sustainability in Portugal: extracting opportunities for sustainable common planning in southern Europe
    Publication . Santos, Rossana; Castanho, Rui Alexandre; Lousada, Sérgio
    This study contributes to the knowledge of decision-makers on how tourism, small and medium-sized enterprises, return migration, and cooperation strategies can contribute to growth and sustainable development in rural areas. More specifically, it uses the Portuguese case to answer the following question: can the expectations and perceptions of emigrants provide directions for sustainabletourismdevelopmentandcommonplanninginordertocontributetoruraldevelopment? The results obtained in a study developed in Portugal, through the application of a questionnaire survey of 5157 Portuguese emigrants, confirm the validity of this question. It is concluded that there are the emigrants at an active age (29–39 years old) and with a house in a rural area that have a greater propensity of returning, investing, and gaining employment in the area of tourism in Portugal, and they also have more training and professional experience in this area. Similarly, considering the experiences and migratory characteristics of these emigrants, it is argued that there is a strong probability that the return of emigrants from Southern European countries will contribute to the development of tourism in the rural areas of these countries. Besides, the study enablestheidentificationofrecommendationsanddirectionsforsustainablecommonplanninginthe political–strategic, financial–economic, resource sustainability, and sociocultural fields.
  • Opportunities for Slow Tourism in Madeira
    Publication . Valls, Josep-Francesc; Mota, Luís; Vieira, Sara Cristina Freitas; Santos, Rossana
    The slow tourism movement is gaining popularity as more destinations focus on the local environment and heritage experience. The approach to slow tourism usually occurs either when traditional destinations exhaust their life cycle with an evident reduction in sustainability, or when newly emerging destinations decide to develop in this way. The case of Madeira is different; the island has several decades of tourism development without excessive pressure or overcrowding, and in planning for the future it wants to sustain these conditions. Seeking to understand Madeira’s perception of the development model, we surveyed entrepreneurs in Madeira’s lodging, restaurant and bar, shopping, transportation, intermediation, and tourist activity industries, as well as its public sector. Even without having encountered the popularized the ideas of slow tourism, Madeira’s tourism entrepreneurs show significant alignment with the values of quieter tourism. In contrast to its mature counterparts (i.e., Europe’s other popular sun and beach destinations), for Madeira it is not a question of destroying or rehabilitating, but rather of continuing sustainable development processes. Our results suggest that although slow tourism is typically a reaction to a very advanced phase of the life cycle, it can be the result of an endogenous impulse, as is true for Madeira.
  • A língua portuguesa e o desenvolvimento do turismo nas áreas rurais da CPLP
    Publication . Santos, Rossana Andreia
    O objetivo desta comunicação consiste em argumentar que a existência de um património cultural lusófono pode contribuir para o desenvolvimento do turismo nas áreas rurais dos Estados membros da CPLP. Este argumento assenta no pressuposto de que as atividades turísticas podem constituir-se um motor da atividade económica em geral, ajudando à redução das assimetrias de desenvolvimento existentes, fenómeno que atinge Portugal e os restantes Estados da CPLP. Os resultados de um estudo realizado em Portugal revelam que a exploração turística do património cultural lusófono pode contribuir para o desenvolvimento do turismo nas áreas rurais. Neste sentido, a relação do património cultural da língua portuguesa, com o investimento direto no estrangeiro e os fluxos migratórios permite argumentar também pelo seu contributo para o desenvolvimento do turismo nas áreas mais carenciadas da CPLP.
  • “Casas de sonhos” dos emigrantes portugueses e o desenvolvimento do turismo cultural
    Publication . Santos, Rossana
    Este artigo pretende demonstrar, através da análise de um conjunto de estudos de caso selecionados e um estudo empírico realizado com 5157 inquiridos, que os emigrantes portugueses da década de 60 têm uma identidade cultural que é refletida na (auto)construção de “casas de sonhos” no seu local de origem (ou áreas rurais). Estas residências, fundadas em biografias, são frequentemente designadas na literatura de “casas de sonho” dos emigrantes portugueses pelo seu significado simbólico relacionado com o desejo de pertença ao local de origem e afirmação da melhoria da condição económico-social. Muitas destas “casas de sonho”, constituem um importante património cultural que pode vir a ser ativado, preservado e explorado para o desenvolvimento do turismo cultural nas áreas rurais em Portugal.