Gonçalves, FredericaCampos, Pedro2022-09-202022-09-202018Gonçalves, F., & Campos, P. (2018, September). Mild place illusion: a virtual reality factor to spark creativity in writing. In Proceedings of the 36th European Conference on Cognitive Ergonomics (pp. 1-8).http://hdl.handle.net/10400.13/4632Developments in Virtual Reality (VR) technology have modified the creative potential of each individual. We introduce a new con cept, called "mild place illusion", as a new paradigm for designing VR-based user interfaces targeted at stimulating creativity. We show that for creative tasks - such as creative writing, new product ideation, and brainstorming - a "just-enough" amount of place illu sion leads to a greater self-perception of creativity, as opposed to a "full-level" place illusion. This is a somewhat unexpected result since one would suppose, a priori, to have the full-level place illu sion as the optimal setup for stimulating creativity. We considered that the methodology in this work was fairly complex, but our re sults show – through a data triangulation approach – that we were able to identify more consistent and personal creative experiences. Therefore, the main contribution of this paper is a new paradigm for designing VR user interfaces targeted at stimulating creativity by showing that a “one-illusion interspace” leads to a greater self perception of creativity.engCreative writing toolsHuman computer interactionCreativity support toolsUser interface designUser experience design.Faculdade de Ciências Exatas e da Engenhariaconference object10.1145/3232078.3232085