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Abstract(s)
Le tourisme a évolué en fonction des époques, des désirs et des nécessités des
sociétés. Il est l’économie durable sur laquelle reposent aujourd’hui de nombreux pays
en crise ou en développement. Dans la communauté de pêcheurs portugaise de
Nazaré, l’histoire du tourisme sous-tend celles de son territoire et de son identité. Elle
se raconte en décrivant les différentes interactions entre individus et espaces, dans un
contexte politico-économique et socio-culturel. Sur un mode essentiellement
descriptif, l’article met en évidence comment un tourisme local, « artisan » et de
circonstance, est devenu au cours du temps un tourisme structurel intégré dans une
économie mondiale, aux stratégies de marques. Cette nouvelle identité peut-elle
concourir à la préservation d’une identité ancestrale en réorientant celle-ci vers de
nouveaux concepts?
Tourism has evolved according to the times, desires and necessities of societies. It is the sustainable economy on which many countries in crisis and development are now based.In the Portuguese fisherman's community of Nazaré, the history of tourism underlies that of its territory and its identity. It is told by describing the different interactions between individuals and spaces, in a politico-economic and socio-cultural context.In an essentially descriptive fashion, the article highlights how local tourism, "artisanal" and circumstance, has become over time a structural tourism integrated into a global economy leading to effective branding strategies.Can this new identity contribute to the preservation of an ancestral identity by reorienting it to new concepts?
Tourism has evolved according to the times, desires and necessities of societies. It is the sustainable economy on which many countries in crisis and development are now based.In the Portuguese fisherman's community of Nazaré, the history of tourism underlies that of its territory and its identity. It is told by describing the different interactions between individuals and spaces, in a politico-economic and socio-cultural context.In an essentially descriptive fashion, the article highlights how local tourism, "artisanal" and circumstance, has become over time a structural tourism integrated into a global economy leading to effective branding strategies.Can this new identity contribute to the preservation of an ancestral identity by reorienting it to new concepts?
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Keywords
Tourisme Branding Identité Pêcheur Nazaré (Portugal) Tourism Identity Fishermen . Faculdade de Artes e Humanidades
Citation
Publisher
Université Internationale d`Agadir-Universiapolis