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Publication
Aluga-se cultura: projeto de um serviço sustentável de aluguer de vestimenta na Região Autónoma da Madeira
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 6.28 MB | Adobe PDF |
Authors
Abstract(s)
Os investimentos para a dinamização da cultura são insuficientes e é preciso criar mais
iniciativas e dar incentivos para que o cidadão se interesse pela cultura e se esforce por a
conhecer verdadeiramente. A cultura é um conceito abstrato cuja definição é difícil, mas é
consensual que engloba hábitos, tradições, crenças, entre outros aspetos. Muitas vezes estes
estão embutidos em peças de roupa e em trajes. Ou seja, a cultura floresce através de trajes
empregados por uma população em espetáculos culturais ou mesmo no quotidiano. A criação
de um serviço de aluguer de vestimenta para eventos culturais na Região Autónoma da
Madeira denominado Rent a Garment Madeira surgiu no âmbito da unidade curricular de
Empreendedorismo Cultural. O projeto satisfará necessidades dos residentes e dos visitantes,
oferecendo uma estratégia amiga do ambiente para os indivíduos interagirem com a sua
cultura e entre si. No caso dos visitantes, estes terão uma forma tangível de aprender as
tradições e significados culturais dos trajes locais, o que porventura adicionará mais valor à
sua experiência turística. A cultura regional será enaltecida e expandir-se-á para fora dos
limites terrestres da Ilha na memória do visitante, que terá tido a oportunidade de conhecer
os hábitos locais e razões de vestir determinado vestuário. Este serviço sustentável que
interliga a cultura imaterial com material físico, nomeadamente, com tecidos, e também tem
como objetivo combater o desperdício têxtil que é um problema ambiental grave. Em
primeiro lugar, será feita uma revisão de literatura sobre os significados culturais e valores
que uma peça pode possuir. Falar-se-á sobre alguns trajes locais, o uso e manutenção dos
mesmos por parte das entidades responsáveis e a importância duma economia circular. Em
segundo lugar, a aplicação de inquéritos será desenvolvida para perceber a viabilidade do
negócio, construir a marca e um plano de marketing adequado.
In our society it is known that the investments for the promotion of culture are not enough and sometimes news show the need to create more initiatives and give incentives so that the citizen will be interested in culture and will make an effort to truly get to know it. Culture is an abstract concept whose definition is hard to establish but it is known that it includes habits, traditions, and beliefs and so on. A lot of times these are intertwined with garments and costumes. That is, culture flourishes through costumes used by a population in cultural shows or even on a daily basis. The creation of a rental service for costumes and garments for cultural events in Madeira Autonomous Region named Rent a Garment Madeira was created within the curricular unit of Cultural Entrepreneurship. The project will satisfy needs of residents and visitors, offering an environmental friendly method so that individuals can interact with their culture and among each other. Regarding the visitors, they will have a tangible way of learning the traditions and cultural meanings of the local costumes, which will eventually add more value to their touristic experience. The regional culture will be praised and will expand beyond the terrestrial limits of the Island in the memory of the visitor, who had the opportunity to get to know the local habits and the reasons for dressing a certain way. This sustainable service which connects culture and fabrics also has a goal of fighting against textile waste, a serious environmental issue. Firstly, a literary review about the cultural meanings and values a piece of garment can have will be done. There will be talk about some local costumes, its use and maintenance by the responsible entities and the importance of a round economy. Secondly, the application of forms will be developed to ascertain the viability of the business, build a brand and an adequate marketing plan.
In our society it is known that the investments for the promotion of culture are not enough and sometimes news show the need to create more initiatives and give incentives so that the citizen will be interested in culture and will make an effort to truly get to know it. Culture is an abstract concept whose definition is hard to establish but it is known that it includes habits, traditions, and beliefs and so on. A lot of times these are intertwined with garments and costumes. That is, culture flourishes through costumes used by a population in cultural shows or even on a daily basis. The creation of a rental service for costumes and garments for cultural events in Madeira Autonomous Region named Rent a Garment Madeira was created within the curricular unit of Cultural Entrepreneurship. The project will satisfy needs of residents and visitors, offering an environmental friendly method so that individuals can interact with their culture and among each other. Regarding the visitors, they will have a tangible way of learning the traditions and cultural meanings of the local costumes, which will eventually add more value to their touristic experience. The regional culture will be praised and will expand beyond the terrestrial limits of the Island in the memory of the visitor, who had the opportunity to get to know the local habits and the reasons for dressing a certain way. This sustainable service which connects culture and fabrics also has a goal of fighting against textile waste, a serious environmental issue. Firstly, a literary review about the cultural meanings and values a piece of garment can have will be done. There will be talk about some local costumes, its use and maintenance by the responsible entities and the importance of a round economy. Secondly, the application of forms will be developed to ascertain the viability of the business, build a brand and an adequate marketing plan.
Description
Keywords
Serviço de aluguer Trajes Espetáculos culturais Sustentabilidade Economia circular Rental service Costumes Cultural shows Sustainability Round economy Gestão Cultural . Faculdade de Artes e Humanidades