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How the digital age has changed the corporate communication world: the case of digital marketing in the fashion business

2019Journal article Open access
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dc.contributor.authorGarcia Medina, Irene
dc.contributor.authorCorreia, Pedro Álvaro Pereira
dc.contributor.authorAlberola Amores, Leonor
dc.date.accessioned2022-11-10T14:19:54Z
dc.date.available2022-11-10T14:19:54Z
dc.date.issued2019
dc.description.abstractDigital Marketing have revolutionized the way companies communicate and interact with their publics, in particularly in the Fashion Business. The use of digital communication on a daily is increasingly intense, which leads companies to work the digital business strategy around the objectives, as well as incorporating digital methods into the objectives. According to Hamel, “The advantage of the competitiveness comes from a technological introduction and the constant adaptation along the time to the technological evolution inserted in the strategy of the organization”. So, this research is a qualitative analysis to understand what are the digital factors that contribute to sustainable competitive advantages of organizations which can support strategic and future actions.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationGarcía-Medina, I., Correia, P. A. P., & Alberola Amores, L. (2019). How the digital age has changed the corporate communication world: the case of Digital Marketing in the Fashion Business. IROCAMM: International Review of Communication and Marketing Mix, 2 (1), 87-94.pt_PT
dc.identifier.doi10.12795/IROCAMM.2019.v02.i01.08pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.13/4759
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherEditorial Universidad de Sevillapt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/pt_PT
dc.subjectBusinesspt_PT
dc.subjectDigitalpt_PT
dc.subjectFashionpt_PT
dc.subjectMarketingpt_PT
dc.subjectRevolutionpt_PT
dc.subject.pt_PT
dc.subjectFaculdade de Ciências Sociaispt_PT
dc.titleHow the digital age has changed the corporate communication world: the case of digital marketing in the fashion businesspt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.conferencePlaceSevilha (Espanha)pt_PT
oaire.citation.endPage94pt_PT
oaire.citation.issue1pt_PT
oaire.citation.startPage87pt_PT
oaire.citation.titleIROCAMM-International Review Of Communication And Marketing Mixpt_PT
oaire.citation.volume2pt_PT
person.familyNameGarcia Medina
person.familyNameCorreia
person.familyNameAlberola
person.givenNameIrene
person.givenNamePedro
person.givenNameLeonor
person.identifier.ciencia-id811A-FB6C-6BE1
person.identifier.orcid0000-0003-4424-3357
person.identifier.orcid0000-0003-3886-2530
person.identifier.orcid0000-0001-9725-1997
person.identifier.scopus-author-id56432467900
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublicationd4b3b36d-4da2-4c43-868e-ce32bcd4e00b
relation.isAuthorOfPublication930138d5-660f-4471-9841-f9219f624ddc
relation.isAuthorOfPublication5559e8b9-a380-4edf-abf5-f2e64937b206
relation.isAuthorOfPublication.latestForDiscovery930138d5-660f-4471-9841-f9219f624ddc

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