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Os benefícios, riscos e estratégias do patrocínio de eSports

2019Conference object Open access
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dc.contributor.authorFreitas, Bruno Abreu
dc.contributor.authorContreras-Espinosa, Ruth S.
dc.contributor.authorCorreia, Pedro Pereira
dc.date.accessioned2023-05-31T10:23:44Z
dc.date.available2023-05-31T10:23:44Z
dc.date.issued2019
dc.description.abstractThis research aims to identify the strategies and effects of eSports sponsorships. A mixed method exploratory methodology will be adopted, focusing on cross sectional studies and a non-artificial scenario. The three samples, audience and sponsors of eSports and general gaming community, will be enquired through questionnaires, with a voluntary and non-probabilistic sampling method. The literature has shown that brands have created sponsorships tailored to fans’ interests in order to benefit from improved brand image and awareness and high ROI. To avoid the threats of a young industry, sponsors have been studying the market and seeking to establish a legal framework and anti-corruption measures. This research looks to expand the small literature on eSports sponsoring and present relevant new data for sponsors.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationFreitas, B. A., Contreras-Espinosa, R., & Correia, P. P. Os benefícios, riscos e estratégias do patrocínio de eSports. Livro de Atas / Book of Proceedings IX Postgraduate Conference ESGHT / ISCAL 2018. ISBN 978-989-8859-77-8.pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.13/5207
dc.language.isoporpt_PT
dc.publisherUniversidade do Algarvept_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/pt_PT
dc.subjecteSportspt_PT
dc.subjectSponsorshippt_PT
dc.subjectMarketingpt_PT
dc.subjectStrategypt_PT
dc.subjectConsumer behaviorpt_PT
dc.subjectPatrocíniopt_PT
dc.subjectEstratégiapt_PT
dc.subjectComportamento do consumidorpt_PT
dc.subject.pt_PT
dc.subjectEscola Superior de Tecnologias e Gestãopt_PT
dc.subjectFaculdade de Ciências Sociaispt_PT
dc.titleOs benefícios, riscos e estratégias do patrocínio de eSportspt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.conferencePlaceFaro (Portugal)pt_PT
oaire.citation.endPage22pt_PT
oaire.citation.startPage18pt_PT
oaire.citation.titleLivro de Atas / Book of Proceedings IX Postgraduate Conference ESGHT / ISCAL 2018pt_PT
person.familyNameAbreu Freitas
person.familyNameContreras-Espinosa
person.familyNameCorreia
person.givenNameBruno Duarte
person.givenNameRuth Sofia
person.givenNamePedro
person.identifier.ciencia-idDC19-0813-F31F
person.identifier.ciencia-id811A-FB6C-6BE1
person.identifier.orcid0000-0002-1480-0338
person.identifier.orcid0000-0002-9699-9087
person.identifier.orcid0000-0003-3886-2530
person.identifier.ridP-1788-2017
person.identifier.ridF-5858-2012
person.identifier.scopus-author-id49862856300
person.identifier.scopus-author-id56432467900
rcaap.rightsopenAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication0666c71b-777d-4ed5-867b-82002121aa01
relation.isAuthorOfPublication34a5c710-17a3-4fe5-9303-c4a741252cd8
relation.isAuthorOfPublication930138d5-660f-4471-9841-f9219f624ddc
relation.isAuthorOfPublication.latestForDiscovery0666c71b-777d-4ed5-867b-82002121aa01

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