Browsing by Issue Date, starting with "2011-11-23"
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- I2miner: uma aplicação de busca e análise de dados quantitativosPublication . Nóbrega, Miguel Pestana; Campos, Pedro Filipe PereiraIn the present days there is a great need for information that is reliable, consistent and easy to understand, that need is getting bigger and bigger with the course of time. The fact is that most of the information we need is already present in digital form, whether in the web or in documents owned by the user, the hard task is to get that relevant information, organize, process and deliver it to the user so that he can easily understand and create reasoned meaning. In this master thesis those steps are studied, whilst the i2miner application is being built, basing each step of is implementation on the research of themes like, information retrieval, interface design, visualization information and visual analysis. Each of those steps has its associated difficulties, since the implementation of the application is a joint effort with another student, in this thesis i will only address themes like interface design, visualization information, and visual analysis, the information retrieval and processing, will be in charge of José Nelson (PhD student). The appearance of larger screens, faster processors and new algorithms makes possible to produce information from gigabytes of data at stunning speeds, and now it’s possible to create increasingly adapted visualizations to humans. Is therefore important to know the capabilities of humans, like the human sight and human reasoning. This application is made for users who are grounded in economy, and that are many times requested to make important decisions. So the interface of the application must allow the user to rapidly get all the information he needs from reliable sources (that the user thrusts) and make its reasoning, in order to get sufficient and reasoned knowledge to make decisions.
- Atendimento personalizado FNACPublication . Santos, José Xavier Ferro; Sampaio, Paulo Nazareno MaiaMost of the companies all over the world have adopted different strategies to address and keep their customers. With this aim and the increasingly competitive market, it is crucial the existence of a personalized customer service that is aware of customers preferences. Marketing One-to-One arises in this context since it allows the company to match accurately their activities with the characteristics of each client. The Marketing One-to-One provides a personalized relationship with customers becoming feasible to provide a range of services and products that meet the needs of each client. As a result of technological development, the information and communication technologies are one of the most important tools used in promoting the services and products, thus facilitating the interaction between customer and companies. In this sense, the FNAC personalized assistance project aims at studying and developing solutions / strategies to be implemented at the Multimedia Kiosk FNAC in order to promote more personalized FNAC customer assistance. The implemented interactive solution provides the FNAC customer with a personalized experience that meets their preferences and needs, and always will be made available in an automatic and customized way in the FNAC multimedia kiosks. The work presented in this Master in Informatics Engineering dissertation was proposed by FNAC Madeira, and has as main goals: (i) The implementation of a personalized system where the FNAC customer is served automatically in the FNAC multimedia kiosks, (ii) The study and development of strategies in order to identify and differentiate each FNAC client, (iii) The implementation of these strategies in order to guide the customers to the product offerings of their choice, and (iv) the development of skills in the areas of interactive multimedia applications and multimedia kiosk.