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The 4 C`s tourism destination competitiveness Matrix: validation through the content validity coefficient
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Orientador(es)
Resumo(s)
The creation of the 4 C's Matrix of Tourism Destination Competitiveness aimed to
consolidate and organise research questions about the area or areas in which tourist
destinations should concentrate their attention. To consolidate the Matrix, 4 phases
(preliminary, preparation, test and evaluation) were completed.
In the preliminary phase, a theoretical review on the Tourism Destinations Competitiveness
Matrices was carried out; in the preparation phase we used the Delphi method inviting experts
in the area of economy and tourism to contribute with their experiences in the construction of
the survey instrument; in the test phase we validated the questionnaire through the Content
Validity Coefficient; in the evaluation phase a non-probabilistic approach was used, i.e. a
convenience sample to obtain answers from tourists, residents and destination managers.
This paper presents the methodology and development of the test phase of the Matrix, using the
Content Validity Coefficient (CVC). The contributions received and validated allowed us to
create the base matrix with a CVC of 0.8961.
Descrição
Palavras-chave
Tourism Oporto Matrix Competitiveness 4 C's . Faculdade de Ciências Sociais
Contexto Educativo
Citação
Editora
Engineer's Publication House