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As levadas da Madeira no contexto da afirmação do turismo activo e desportivo
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Advisor(s)
Abstract(s)
Este artigo centra-se na análise do potencial turístico
das levadas no contexto do desenvolvimento de nichos
de mercado complementares da atividade turística carac terística da Região Autónoma da Madeira (RAM). Embora
a RAM continue a oferecer índices de satisfação elevados,
dados estatísticos recentes evidenciam as crescentes difi culdades de sustentação de taxas de crescimento da pro cura. Os resultados apresentados resultam da análise de um
questionário distribuído a uma amostra de 150 turistas que
frequentaram uma levada. Embora se constate uma aprecia ção geral positiva do destino, os dados sugerem um con junto de pontos fracos, nomeadamente no que concerne ao
predomínio do turista-padrão que adota uma atitude mais
passiva do destino. A região deve reforçar os pontos fortes
das levadas através da valorização dos aspetos culturais e
naturais do produto levadas, na expectativa de uma corres pondência do lado da procura com as inovações introduzi das. As conclusões deste estudo apontam sobretudo para a
necessidade de ser a oferta a introduzir e testar novos pro dutos e funcionalidades que possam atrair a atenção dos tu ristas, dada a preferência corrente pelo produto standard
In this paper we analyze the development prospects of the tourism industry based on the “Levadas”, which is one of the ex-libris of the Madeira Island along with New Year’s Eve fireworks. While most visitors are still pleased by the tourism experience, recent data released by the local Sta tistical Tourism Office highlights the increasing difficulties face by the destination to achieve acceptable growth rates. This study is based on a survey of 150 visitors interested in “levadas”, which are a network of irrigation channel or aqueduct unique to the island of Madeira. Even most visi tors share a rather positive image of the island, because of the beautiful landscapes a mild clima, a few weakness were identified namely the predominance of a passive at titude towards the holiday experience. Our results suggest a number of operational improvements based on better information about the cultural aspects of the “Levadas”. However, the findings of this research project points to the key role to be played by the sector in terms of the intro duction of new products and functionalities matching visi tors expectations and needs.
In this paper we analyze the development prospects of the tourism industry based on the “Levadas”, which is one of the ex-libris of the Madeira Island along with New Year’s Eve fireworks. While most visitors are still pleased by the tourism experience, recent data released by the local Sta tistical Tourism Office highlights the increasing difficulties face by the destination to achieve acceptable growth rates. This study is based on a survey of 150 visitors interested in “levadas”, which are a network of irrigation channel or aqueduct unique to the island of Madeira. Even most visi tors share a rather positive image of the island, because of the beautiful landscapes a mild clima, a few weakness were identified namely the predominance of a passive at titude towards the holiday experience. Our results suggest a number of operational improvements based on better information about the cultural aspects of the “Levadas”. However, the findings of this research project points to the key role to be played by the sector in terms of the intro duction of new products and functionalities matching visi tors expectations and needs.
Description
Keywords
Turismo de natureza Turismo ativo Biodiversidade Levadas Madeira (Portugal) Tourism Biodiversity Walking . Faculdade de Ciências Sociais
Citation
Almeida, A., Soares, J., & Alves, A. (2013). As levadas da Madeira no contexto da afirmação e da confluência do turismo de natureza com o turismo ativo. Revista Portuguesa de Estudos Regionais, (33), 27-42.
Publisher
Associação Portuguesa para o Desenvolvimento Regional (APDR)