A carregar...
Publicação
Estrelícia's Health Spa
| Nome: | Descrição: | Tamanho: | Formato: | |
|---|---|---|---|---|
| 1.96 MB | Adobe PDF |
Autores
Orientador(es)
Resumo(s)
O século XXI caracteriza-se por um estilo de vida marcado pela aceleração dos ritmos
quotidianos, pelo aumento de exigências profissionais e pela exposição constante às
tecnologias digitais. Estes fatores têm vindo a refletir-se de forma significativa na saúde
física e psicológica das populações, contribuindo para o crescimento exponencial da
incidência de doenças como a ansiedade, a depressão, as patologias cardiovasculares, as
perturbações de sono e outras condições crónicas. Neste contexto torna-se evidente a
emergência de uma preocupação transversal no domínio da saúde pública.
Em resposta, a este paradigma contemporâneo tem vindo a afirmar-se uma nova
tipologia de turismo: o turismo de bem-estar. Este modelo assume como finalidade
principal a evasão do ambiente urbano e a reconexão com natureza e o meio rural,
configurando-se como uma alternativa que visa promover a saúde integral dos indivíduos – física, mental e espiritual. As experiências associadas ao turismo do bem-estar incluem
práticas orientadas para o relaxamento e o equilíbrio interior, tais como sessões em Spas,
terapias alternativas, tratamentos holísticos programas de nutrição, exercício físico e
meditação.
Na Região Autónoma da Madeira (RAM), constata-se uma evidente insuficiência de
infraestruturas vocacionadas para dar resposta a esta crescente procura. Neste
enquadramento, apresenta-se uma proposta de intervenção que visa criar uma realidade
diferenciadora, onde seja possível usufruir da envolvência natural da paisagem
madeirense, aliando-a a experiências de relaxamento e bem-estar nas zonas serranas da
ilha. O objetivo central desta iniciativa consiste em promover uma reaproximação da
comunidade dos visitantes à natureza, através de um conceito integrado de turismo de
saúde e bem-estar, inserido na vertente wellness, valorizando os produtos endógenos, os
tratamentos naturais e tradições culturais da matriz regional.
The 21st century is characterized by a lifestyle marked by the acceleration of daily rhythms, increased professional demands, and constant exposure to digital technologies. These factors have had a significant impact on the physical and psychological health of populations, contributing to the exponential rise in the incidence of conditions such as anxiety, depression, cardiovascular diseases, sleep disorders, and other chronic conditions. In this context, a growing concern within the realm of public health has become increasingly evident. In response to this contemporary paradigm, a new type of tourism has emerged: wellness tourism. This model primarily aims at escaping urban environments and reconnecting with nature and rural settings, presenting itself as an alternative that seeks to promote the overall health of individuals—physical, mental, and spiritual. Experiences associated with wellness tourism include activities focused on relaxation and inner balance, such as Spa sessions, alternative therapies, holistic treatments, nutrition programs, physical exercise, and meditation. In the Autonomous Region of Madeira (RAM), there is a clear shortage of infrastructure dedicated to meeting this growing demand. Within this framework, a proposed intervention seeks to create a distinctive offering that allows visitors to enjoy the natural surroundings of Madeira's landscape, combining it with relaxation and wellness experiences in the island's mountainous areas. The central aim of this initiative is to promote a renewed connection between visitors and nature through an integrated concept of health and wellness tourism, aligned with the wellness segment, highlighting local products, natural treatments, and the region’s cultural traditions.
The 21st century is characterized by a lifestyle marked by the acceleration of daily rhythms, increased professional demands, and constant exposure to digital technologies. These factors have had a significant impact on the physical and psychological health of populations, contributing to the exponential rise in the incidence of conditions such as anxiety, depression, cardiovascular diseases, sleep disorders, and other chronic conditions. In this context, a growing concern within the realm of public health has become increasingly evident. In response to this contemporary paradigm, a new type of tourism has emerged: wellness tourism. This model primarily aims at escaping urban environments and reconnecting with nature and rural settings, presenting itself as an alternative that seeks to promote the overall health of individuals—physical, mental, and spiritual. Experiences associated with wellness tourism include activities focused on relaxation and inner balance, such as Spa sessions, alternative therapies, holistic treatments, nutrition programs, physical exercise, and meditation. In the Autonomous Region of Madeira (RAM), there is a clear shortage of infrastructure dedicated to meeting this growing demand. Within this framework, a proposed intervention seeks to create a distinctive offering that allows visitors to enjoy the natural surroundings of Madeira's landscape, combining it with relaxation and wellness experiences in the island's mountainous areas. The central aim of this initiative is to promote a renewed connection between visitors and nature through an integrated concept of health and wellness tourism, aligned with the wellness segment, highlighting local products, natural treatments, and the region’s cultural traditions.
Descrição
Palavras-chave
Turismo de bem-estar Turismo SPA Madeira (Portugal) Gestão Hoteleira . Escola Superior de Tecnologias e Gestão