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The influence of cultural events organized by hotels in the selection of the establishment

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dc.contributor.authorCorreia, Pedro Pereira
dc.contributor.authorFreitas, Bruno Abreu
dc.date.accessioned2023-05-30T14:10:18Z
dc.date.available2023-05-30T14:10:18Z
dc.date.issued2017
dc.description.abstractThe aim of the research was to provide theoretical and empirical data on the weight that cultural events organized by hotels have in the selection of the establishment. A qualitative exploratory methodology focused on a single point in time and in a non-artificial scenario was adopted. The elements of the investigation were the individual and the organization and the sampling method was the voluntary and non-probabilistic. The data collection was performed through face-to-face interviews with questionnaires serving as guides. Although the cultural events organized by hotels did not appear as a selection factor of the establishments, these events were attended by a considerable percentage of clients, who were influenced by marketing communications located inside the establishments. The study was limited by the data collection period, by the authors' lack of consensus on the subject and little research on the topic.pt_PT
dc.description.abstractEl objetivo de la investigación fue proporcionar datos teóricos y empíricos sobre el peso que los eventos culturales organizados por los hoteles tienen en la selección del establecimiento. Se adoptó una metodología exploratoria cualitativa enfocada en un solo punto en el tiempo y en un escenario no artificial. Los elementos de la investigación fueron el individuo y la organización y el método de muestreo fue voluntario y no probabilístico. La recolección de datos se realizó mediante entrevistas cara a cara con cuestionarios que sirvieron como guías. A pesar de que los eventos culturales organizados por los hoteles no aparecieron como un factor de selección de los establecimientos, a estos eventos asistió un porcentaje considerable de clientes, que fueron influenciados por las comunicaciones de marketing ubicadas dentro de los establecimientos. El estudio estuvo limitado por el período de recolección de datos, por la falta de consenso de los autores sobre el tema y poca investigación sobre el tema.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationCorreia, P. Á. P., & Freitas, B. D. A. (2018). The influence of cultural events organized by hotels in the selection of the establishment. In Creative Industries Global Conference: Libro de Actas (pp. 103-116). Universitat d´ Alacant/Universidad de Alicante.pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.13/5205
dc.language.isoengpt_PT
dc.publisherUniversidad de Alicante. Departamento de Comunicación y Psicología Socialpt_PT
dc.relation.ispartofseriesMundo Digital de Revista Mediterránea de Comunicación;12
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/pt_PT
dc.subjectConsumer decision-making behaviourpt_PT
dc.subjectCultural eventspt_PT
dc.subjectMarketingpt_PT
dc.subjectTourismpt_PT
dc.subjectComportamiento de toma de decisiones del consumidorpt_PT
dc.subjectEventos culturalespt_PT
dc.subjectMárketingpt_PT
dc.subjectTurismopt_PT
dc.subject.pt_PT
dc.subjectFaculdade de Ciências Sociaispt_PT
dc.subjectEscola Superior de Tecnologias e Gestãopt_PT
dc.titleThe influence of cultural events organized by hotels in the selection of the establishmentpt_PT
dc.title.alternativeLa influencia de eventos culturales organizados por hoteles en la selección del establecimientopt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.conferencePlaceAlicante ( Spain)pt_PT
oaire.citation.endPage116pt_PT
oaire.citation.startPage103pt_PT
oaire.citation.titleCreative Industries Global Conference: Libro de Actas/Proceeding Bookpt_PT
oaire.citation.volume12pt_PT
person.familyNameCorreia
person.familyNameAbreu Freitas
person.givenNamePedro
person.givenNameBruno Duarte
person.identifier.ciencia-id811A-FB6C-6BE1
person.identifier.ciencia-idDC19-0813-F31F
person.identifier.orcid0000-0003-3886-2530
person.identifier.orcid0000-0002-1480-0338
person.identifier.ridP-1788-2017
person.identifier.scopus-author-id56432467900
rcaap.rightsopenAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication930138d5-660f-4471-9841-f9219f624ddc
relation.isAuthorOfPublication0666c71b-777d-4ed5-867b-82002121aa01
relation.isAuthorOfPublication.latestForDiscovery930138d5-660f-4471-9841-f9219f624ddc

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