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Publication
Impacto da qualidade e variedade de produtos isentos de glúten na satisfação do consumidor
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 2.24 MB | Adobe PDF |
Authors
Abstract(s)
O paradigma atual sugere que existe um crescimento expressivo no número de indivíduos que
aderem a dietas isentas de glúten, seja por motivos de saúde ou de estilo de vida. Esta tendência
positiva fez aumentar as oportunidades no mercado dos produtos isentos de glúten, exigindo
uma análise aprofundada da satisfação dos consumidores destes produtos relativamente à
qualidade e variedade, que são os fatores que mais diferem dos produtos convencionais.
Porquanto, foi realizado um questionário aos respetivos consumidores destes produtos, adultos
e residentes em Portugal, com o intuito de compreender as suas perceções e o nível de satisfação
geral com os produtos existentes no mercado. Foram obtidas 444 respostas, que demonstram
que a qualidade e variedade dos produtos isentos de glúten exercem um impacto significativo
na satisfação do consumidor. Os resultados deste estudo configuram-se como pilares
fundamentais para o desenvolvimento de novos e melhores produtos por parte das empresas,
criando valor a longo prazo para todos os stakeholders. Além disso, este estudo oferece
contributos interessantes à comunidade científica, revelando lacunas em temas relevantes como
hábitos alimentares, nutrição e desafios enfrentados no quotidiano dos consumidores que
adotam dietas isentas de glúten. Em suma, o presente estudo fornece insights porventura
valiosos para empresas, consumidores e investigadores, possibilitando a criação de novas
estratégias capazes de impulsionar o crescimento sustentável deste mercado e, simultaneamente,
atender às necessidades de um público cada vez mais consciente e comprometido com a
alimentação saudável.
The current paradigm suggests that there is a significant increase in the number of individuals who adhere to gluten-free diets, whether for health or lifestyle reasons. This positive trend has increased opportunities in the gluten-free products market, requiring an in-depth analysis of consumer satisfaction regarding quality and variety, which are the factors that differ the most from conventional products. Therefore, a questionnaire was conducted among the respective consumers of these products, adults and residents in Portugal, with the aim of understanding their perceptions and the level of general satisfaction with the products on the market. 444 responses were obtained, which demonstrate that the quality and variety of gluten-free products have a significant impact on consumer satisfaction. The results of this study are fundamental pillars for the development of new and better products by companies, creating long-term value for all stakeholders. Furthermore, this study offers, arguably, interesting contributions to the scientific community, revealing gaps in relevant topics such as eating habits, nutrition and challenges faced in the daily lives of consumers who adopt gluten-free diets. In short, this study provides perhaps valuable insights for companies, consumers and researchers, enabling the creation of new strategies capable of boosting the sustainable growth of this market and, simultaneously, meeting the needs of an increasingly aware public committed to healthy eating.
The current paradigm suggests that there is a significant increase in the number of individuals who adhere to gluten-free diets, whether for health or lifestyle reasons. This positive trend has increased opportunities in the gluten-free products market, requiring an in-depth analysis of consumer satisfaction regarding quality and variety, which are the factors that differ the most from conventional products. Therefore, a questionnaire was conducted among the respective consumers of these products, adults and residents in Portugal, with the aim of understanding their perceptions and the level of general satisfaction with the products on the market. 444 responses were obtained, which demonstrate that the quality and variety of gluten-free products have a significant impact on consumer satisfaction. The results of this study are fundamental pillars for the development of new and better products by companies, creating long-term value for all stakeholders. Furthermore, this study offers, arguably, interesting contributions to the scientific community, revealing gaps in relevant topics such as eating habits, nutrition and challenges faced in the daily lives of consumers who adopt gluten-free diets. In short, this study provides perhaps valuable insights for companies, consumers and researchers, enabling the creation of new strategies capable of boosting the sustainable growth of this market and, simultaneously, meeting the needs of an increasingly aware public committed to healthy eating.
Description
Keywords
Sem glúten Qualidade Variedade Satisfação Consumidor Gluten-free Quality Variety Satisfaction Consumer Gestão . Faculdade de Ciências Sociais