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Exploring the impact of transmedia storytelling on financial literacy: a pilot evaluation with young adults

2025-04-25Comunicação em conferência Acesso aberto
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datacite.subject.fosCiências Naturais::Ciências da Computação e da Informação
datacite.subject.fosCiências Sociais::Economia e Gestão
dc.contributor.authorFreitas, Constança
dc.contributor.authorSantos, Ana
dc.contributor.authorCampos, Pedro F.
dc.contributor.authorBala, Paulo
dc.contributor.authorDionisio, Mara
dc.contributor.authorPereira Campos, Pedro Filipe
dc.contributor.authorCampos, Pedro
dc.contributor.authorBala, Paulo
dc.contributor.authorDionisio, Mara
dc.date.accessioned2026-08-03T13:44:35Z
dc.date.available2026-08-03T13:44:35Z
dc.date.issued2025-04-25
dc.description.abstractFinancial literacy is an essential skill for all young adults. However, conventional education practices may not always effectively mo tivate young adults to learn about finances. The combination of different forms of narrative and visuals in transmedia storytelling provides an engaging solution to this problem. Our approach con sisted of a web-based game, a board game, and a social media page. The web game has a stronger storytelling aspect where users need to find the characters on a map according to their financial strug gles; the social media page goes hand in hand with the web game because it gives further clues to find the characters; and the board game focuses more on the financial concepts and the collabora tive aspect of the game. We conducted a pilot study to evaluate the effectiveness of our design approach. Our findings highlight the transformative potential of transmedia storytelling to create innovative financial learning experiences.eng
dc.identifier.citationConstança Freitas, Ana Santos, Pedro F. Campos, Paulo Bala, and Mara Dionisio. 2025. Exploring the Impact of TransmediaStorytelling on Financial Literacy: A Pilot Evaluation with Young Adults. In Extended Abstracts of the CHI Conference on Human Factors in Computing Systems (CHI EA ’25), April 26–May 01, 2025, Yokohama, Japan. ACM, New York, NY, USA, 7 pages. https://doi.org/10.1145/3706599.3719934
dc.identifier.doi10.1145/3706599.3719934
dc.identifier.isbn979-8-4007-1395-8/25/04
dc.identifier.urihttp://hdl.handle.net/10400.13/7900
dc.language.isoeng
dc.peerreviewedn/a
dc.publisherACM
dc.relationLARSyS - Laboratory of Robotics and Engineering Systems
dc.relationLaboratory of Robotics and Engineering Systems
dc.relationLaboratory of Robotics and Engineering Systems
dc.relation.ispartofProceedings of the Extended Abstracts of the CHI Conference on Human Factors in Computing Systems
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/
dc.subjectFinancial literacy
dc.subjectYoung adults
dc.subjectEntertainment education
dc.subjectTransmedia storytelling
dc.subjectInteractive media
dc.subject.
dc.subjectFaculdade de Ciências Exatas e da Engenharia
dc.titleExploring the impact of transmedia storytelling on financial literacy: a pilot evaluation with young adultseng
dc.typeconference paper
dspace.entity.typePublication
oaire.awardNumberLA/P/0083/2020
oaire.awardNumberUIDP/50009/2020
oaire.awardNumberUIDB/50009/2020
oaire.awardTitleLARSyS - Laboratory of Robotics and Engineering Systems
oaire.awardTitleLaboratory of Robotics and Engineering Systems
oaire.awardTitleLaboratory of Robotics and Engineering Systems
oaire.awardURIhttp://hdl.handle.net/10400.13/7898
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDP%2F50009%2F2020/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F50009%2F2020/PT
oaire.citation.conferenceDate2025
oaire.citation.conferencePlaceYokohama, Japan
oaire.citation.titleExtended Abstracts of the CHI Conference on Human Factors in Computing Systems (CHI EA ’25), CHI EA ’25, April 26–May 01, 2025
oaire.fundingStreamConcurso para Atribuição do Estatuto e Financiamento de Laboratórios Associados (LA)
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
person.familyNamePereira Campos
person.familyNameCampos
person.familyNameBala
person.familyNameDionisio
person.givenNamePedro Filipe
person.givenNamePedro
person.givenNamePaulo
person.givenNameMara
person.identifierIkF3sn4AAAAJ
person.identifier.ciencia-id7C19-B5E5-01CA
person.identifier.ciencia-id911F-BB1A-C970
person.identifier.ciencia-id361E-C42D-B3C4
person.identifier.orcid0000-0001-7706-5038
person.identifier.orcid0000-0001-7706-5038
person.identifier.orcid0000-0003-1743-0261
person.identifier.orcid0000-0003-0684-7512
person.identifier.scopus-author-id36668406300
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
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