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Exploring the impact of transmedia storytelling on financial literacy: a pilot evaluation with young adults
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| 6.92 MB | Adobe PDF |
Orientador(es)
Resumo(s)
Financial literacy is an essential skill for all young adults. However,
conventional education practices may not always effectively mo
tivate young adults to learn about finances. The combination of
different forms of narrative and visuals in transmedia storytelling
provides an engaging solution to this problem. Our approach con
sisted of a web-based game, a board game, and a social media page.
The web game has a stronger storytelling aspect where users need
to find the characters on a map according to their financial strug
gles; the social media page goes hand in hand with the web game
because it gives further clues to find the characters; and the board
game focuses more on the financial concepts and the collabora
tive aspect of the game. We conducted a pilot study to evaluate
the effectiveness of our design approach. Our findings highlight
the transformative potential of transmedia storytelling to create
innovative financial learning experiences.
Descrição
Palavras-chave
Financial literacy Young adults Entertainment education Transmedia storytelling Interactive media . Faculdade de Ciências Exatas e da Engenharia
Contexto Educativo
Citação
Constança Freitas, Ana Santos, Pedro F. Campos, Paulo Bala, and Mara Dionisio. 2025. Exploring the Impact of TransmediaStorytelling on Financial Literacy: A Pilot Evaluation with Young Adults. In Extended Abstracts of the CHI Conference on Human Factors in Computing Systems (CHI EA ’25), April 26–May 01, 2025, Yokohama, Japan. ACM, New York, NY, USA, 7 pages. https://doi.org/10.1145/3706599.3719934
Editora
ACM