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Who values what in a tourism destination? The case of Madeira Island
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Orientador(es)
Resumo(s)
This research studies the importance placed on different aspects of
a tourism destination – Madeira Island – at the time tourists make
their decision to visit. The authors use an ordered probit model to
see how the socio-demographic characteristics of the tourists and
different aspects of the trip affect the valuation given to 30 different
aspects of the destination. They conclude that males tend to value
12 of the aspects less, while valuing golf more. Older tourists place
a higher value on the scenery of the destination and a lower value
on the more active/sport aspects. The more educated tourists value
levadas (man-made water channels with pathways used for pedestrian
walks) more and organized tours less. British tourists value the
climate and Portuguese tourists value extreme sports. These results
are very useful when preparing any marketing strategy and extremely
important when preparing development plans for the tourism sector.
Descrição
Palavras-chave
Madeira (Portugal) Destination aspects Attractiveness Socio-demographic characteristics Ordered probit . Faculdade de Ciências Sociais
Contexto Educativo
Citação
Oliveira, P., & Pereira, P. T. (2008). Who values what in a tourism destination? The case of Madeira Island. Tourism Economics, 14(1), 155-168.