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Markets-as-networks theory: a review
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Resumo(s)
This paper exposes the development of markets-as-networks theory from formal inception in the mid-1970s until 2010 state-of-the-art, en route presenting its historical roots. This largely European-based theory challenges the conventional, dichotomous view of the business world as
including firms and markets, arguing for the existence of relational governance structures (the so-called ‘‘interfirm cooperation’’) in addition to hierarchical and transactional ones.
Descrição
Palavras-chave
Markets-as-networks Industrial networks Theory Business relationships Inter-firm cooperation . Centro de Ciências Sociais
Contexto Educativo
Citação
Sousa, F. (2010), "Markets-as-networks theory: a review" in Advances in Business Marketing and Purchasing: Organizational Culture, Business-to-Business Relationships, and Interfirm Networks, A. Woodside, ed. Bingley: Emerald.