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O presente estudo tem como finalidade analisar de que modo a tecnologia digital pode ser
usada na gestão cultural como instrumento de valorização dos artistas visuais na Região
Autónoma da Madeira. A partir da identificação da inexistência de uma plataforma digital
dedicada às artes visuais na região — que reúna artistas e as suas obras num único espaço —,
propõe-se o desenvolvimento de uma solução digital que responda a essa lacuna.
A investigação desenvolve-se em duas partes principais. A Parte I corresponde ao
enquadramento teórico e contextual, com três capítulos que abordam, respetivamente, o papel
do gestor cultural na era digital, o contexto das artes visuais na região, e o panorama das
tecnologias digitais na divulgação dos artistas visuais em contextos regional, nacional e
internacional. A Parte II apresenta a componente prática da investigação, iniciando com a
recolha e análise de dados obtidos através de um inquérito, que contou com a participação de
115 inquiridos, e com a criação de uma base de dados composta por 138 artistas visuais da
região. Nesta segunda parte inclui ainda a conceptualização da plataforma digital, com a
definição dos seus fundamentos estratégicos, metodologia de implementação, públicos-alvo,
análise SWOT, identidade visual e apresentação do protótipo funcional do website.
Em suma, com base na investigação e nos resultados obtidos, é desenvolvida a proposta da
plataforma digital denominada BASE — Artes Visuais na Madeira, concebida como um
ecossistema de curadoria, participação e divulgação das artes visuais da Madeira. A BASE
propõe colmatar a ausência de uma infraestrutura digital centralizada e contribuir para o
fortalecimento do setor artístico regional.
The present study aims to analyse how digital technology can be used in cultural management as a tool for enhancing the value of visual artists in the Autonomous Region of Madeira. Based on the identification of the absence of a digital platform dedicated to visual arts in the region — one that brings together artists and their works in a single space — the development of a digital solution is proposed to address this gap. The research is structured in two main parts. Part I corresponds to the theoretical and contextual framework, with three chapters that address, respectively, the role of the cultural manager in the digital age, the context of visual arts in the region, and an overview of digital initiatives applied to artistic dissemination, in regional, national, and international contexts. Part II presents the practical component of the research, beginning with the collection and analysis of data obtained through a survey involving 115 respondents, and the creation of a database comprising 138 visual artists from the region. This section also includes the conceptualisation of the digital platform, with the definition of its strategic foundations, implementation methodology, target audiences, SWOT analysis, visual identity, and the presentation of the functional website prototype. In summary, based on the results obtained, the proposal for the digital platform BASE — Visual Arts in Madeira is developed, conceived as an ecosystem for curatorship, participation, and dissemination of visual arts in Madeira. BASE aims to fill the gap of a centralised digital infrastructure and contribute to the strengthening of the regional artistic sector.
The present study aims to analyse how digital technology can be used in cultural management as a tool for enhancing the value of visual artists in the Autonomous Region of Madeira. Based on the identification of the absence of a digital platform dedicated to visual arts in the region — one that brings together artists and their works in a single space — the development of a digital solution is proposed to address this gap. The research is structured in two main parts. Part I corresponds to the theoretical and contextual framework, with three chapters that address, respectively, the role of the cultural manager in the digital age, the context of visual arts in the region, and an overview of digital initiatives applied to artistic dissemination, in regional, national, and international contexts. Part II presents the practical component of the research, beginning with the collection and analysis of data obtained through a survey involving 115 respondents, and the creation of a database comprising 138 visual artists from the region. This section also includes the conceptualisation of the digital platform, with the definition of its strategic foundations, implementation methodology, target audiences, SWOT analysis, visual identity, and the presentation of the functional website prototype. In summary, based on the results obtained, the proposal for the digital platform BASE — Visual Arts in Madeira is developed, conceived as an ecosystem for curatorship, participation, and dissemination of visual arts in Madeira. BASE aims to fill the gap of a centralised digital infrastructure and contribute to the strengthening of the regional artistic sector.
Descrição
Palavras-chave
Gestão cultural Artes visuais Artistas da Madeira Plataforma digital BASE Cultural management Visual arts Madeira artists Digital platform Gestão Cultural . Faculdade de Artes e Humanidades