Loading...
Publication
Fatores condicionantes da procura por parte do segmento de birdwatchers na Madeira
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 7.8 MB | Adobe PDF |
Abstract(s)
O birdwatching surge como um produto de nicho1
, sendo que é cada vez mais
relevante e praticado por um largo número de indivíduos, com fortes ligações à natureza.
Há um interesse crescente em Portugal pelo birdwatching (Mateus, 2018), dado o seu
potencial turístico. Assiste-se, de facto, a um número crescente de empresas de animação
turística que oferece este serviço.
O interesse neste tema surgiu do facto da Madeira oferecer boas condições para a
prática desta atividade, quer pela riqueza dos endemismos, quer pelo clima subtropical.
A qualidade das paisagens e do setor do turismo oferecem condições ideais para
misturarem o turismo com a prática de birdwatching.
Esta dissertação centra-se na análise das motivações e condicionantes enfrentadas
pelos turistas potencialmente interessados na prática. Em termos de abordagem empírica,
esta dissertação mistura visitas de campo com a análise de resultados do inquérito a uma
amostra de turistas. Em resultado deste trabalho, foi possível recolher 354 questionários.
No âmbito deste trabalho, foi prestada atenção à avifauna típica na Madeira. A
dissertação procura oferecer também um conjunto de recomendações para a melhoria da
oferta regional. A dissertação está estruturada na seguinte forma: O primeiro capítulo
oferece uma breve contextualização do turismo ornitológico. Segue-se uma análise
contextual com a descrição da importância do sector do turismo e da qualidade da
avifauna madeirense. O capítulo seguinte descreve os resultados, seguindo-se a
conclusão, onde é possível concluir que, apesar da grande maioria dos inquiridos não se
focar na observação de aves durante a sua estadia na Madeira, existe, sem qualquer
dúvida, um grande interesse por parte dos mesmos, a experimentar esta atividade, caso
seja exposta corretamente.
Birdwatching emerges as a niche product, being increasingly relevant and practiced by many individuals, with strong links to nature. There is a growing interest in Portugal for birdwatching (Mateus, 2018), given its touristic potential. In fact, there is a growing number of tourist entertainment companies offering this service. The interest in this theme arose from the fact that Madeira offers good conditions for the practice of this activity, both due to the richness of the endemism and the subtropical climate. The quality of the landscapes and the tourism sector offer ideal conditions to mix tourism with birdwatching. This dissertation focuses on the analysis of the motivations and conditions faced by tourists potentially interested in the practice. In terms of an empirical approach, this dissertation mixes field visits with the analysis of survey results to a sample of tourists. As a result of this work, it was possible to collect 354 questionnaires. As part of this work, it was paid attention to the typical birdlife in Madeira. The dissertation also seeks to offer a set of recommendations for improving the regional offer. The dissertation is structured as follows: The first chapter offers a brief contextualization of ornithological tourism. A contextual analysis follows with a description of the importance of the tourism sector and the quality of Madeiran birdlife. The next chapter describes the results, followed by the conclusion, where it is possible to conclude that, although the vast majority of respondents do not focus on birdwatching during their stay in Madeira, there is undoubtedly a great interest by them, to try this activity, if exposed correctly.
Birdwatching emerges as a niche product, being increasingly relevant and practiced by many individuals, with strong links to nature. There is a growing interest in Portugal for birdwatching (Mateus, 2018), given its touristic potential. In fact, there is a growing number of tourist entertainment companies offering this service. The interest in this theme arose from the fact that Madeira offers good conditions for the practice of this activity, both due to the richness of the endemism and the subtropical climate. The quality of the landscapes and the tourism sector offer ideal conditions to mix tourism with birdwatching. This dissertation focuses on the analysis of the motivations and conditions faced by tourists potentially interested in the practice. In terms of an empirical approach, this dissertation mixes field visits with the analysis of survey results to a sample of tourists. As a result of this work, it was possible to collect 354 questionnaires. As part of this work, it was paid attention to the typical birdlife in Madeira. The dissertation also seeks to offer a set of recommendations for improving the regional offer. The dissertation is structured as follows: The first chapter offers a brief contextualization of ornithological tourism. A contextual analysis follows with a description of the importance of the tourism sector and the quality of Madeiran birdlife. The next chapter describes the results, followed by the conclusion, where it is possible to conclude that, although the vast majority of respondents do not focus on birdwatching during their stay in Madeira, there is undoubtedly a great interest by them, to try this activity, if exposed correctly.
Description
Keywords
Birdwatching Aves Ecoturismo Madeira (Portugal) Birdwatching Birds Ecotourism Ecoturismo . Faculdade de Ciências da Vida