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Intangible cultural heritage, local entrepreneurship, and sustainable tourism in an insular context: the case of Madeira Wine traditions
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Orientador(es)
Resumo(s)
Intangible cultural heritage (ICH) has increasingly been recognized as a strategic resource for sus
tainable tourism development, particularly in island territories where cultural identity and endog
enous resources play a central role in territorial sustaina bility. This article examines the case of
Madeira Wine Traditions within the context of the ongoing candidature to UNESCO’s Repre
sentative List of the Intangible Cultural Heritage of Humanity, exploring how heritage safeguard
ing may contribute to tourism development, local entrepreneurship and community engagement.
The study adopts a qualitative case study approach, combining documentary analysis, participant
observation and semi-structured interviews with 49 representatives of Madeira wine-producing
organizations and 24 wine growers. The empirical material was analyzed through thematic con
tent analysis focusing on four dimensions: heritage safeguarding and cultural identity, community
participation and territorial mobilization, tourism entrepreneurship, and linguistic proximity. The
findings reveal broad stakeholder support for the safeguarding of Madeira Wine Traditions and
highlight the UNESCO candidature as a mechanism for awareness-raising, institutional cooper
ation and community mobilization. The results also suggest that the valorization of this heritage
may create opportunities for authentic wine tourism experiences while reinforcing cultural trans
mission through linguistic proximity. At the same time, challenges related to vineyard abandon
ment, demographic ageing and tourism pressures remain significant. The study demonstrates how
intangible cultural heritage can support more sustainable tourism strategies in island destinations
by strengthening cultural identity, community participation and local development.
Descrição
Palavras-chave
Entrepreneurship Intangible cultural heritage Linguistic proximity Madeira Wine traditions Sustainable tourism . Escola Superior de Tecnologias e Gestão Faculdade de Artes e Humanidades
Contexto Educativo
Citação
Santos, R., Silva, A., & Nunes, N. (2026). Intangible cultural heritage, local entrepreneurship, and sustainable tourism in an insular context: The case of Madeira Wine Traditions. Journal of Entrepreneurial Researchers, 4(2), 046–058. https://doi.org/10.29073/jer.v4i2.70
Editora
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