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Does destination image influence the length of stay in a tourism destination?

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This paper analyses the relationship between the image of a destination and demand duration, focusing specifically on Madeira. A seemingly unrelated discrete-choice duration model is adopted, with data from a questionnaire survey undertaken in 2008 on a sample of homeward-bound foreign individuals departing from Madeira’s Funchal Airport. The paper discusses the policy implications of the research findings.

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Duration models Endogeneity Destination image Length of stay Madeira (Portugal) . Faculdade de Ciências Sociais

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Machado, L. P. (2010). Does destination image influence the length of stay in a tourism destination?. Tourism Economics, 16(2), 443-456. https://doi.org/10.5367/000000010791305554

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IP Publishing

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