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Fatores de atração de nómadas digitais: o caso da Região Autónoma da Madeira
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Resumo(s)
O nomadismo digital tem vindo a consolidar-se como um segmento turístico emergente, que
combina simultaneamente lazer e trabalho remoto. A Região Autónoma da Madeira (RAM) tem
procurado afirmar-se neste contexto ao implementar políticas e iniciativas específicas para
atrair este segmento. No entanto, os fatores que influenciam a duração da estadia deste
segmento permanecem pouco explorados, justificando a pertinência da presente investigação.
O presente estudo tem como objetivo analisar os fatores que influenciam a duração da
estadia dos nómadas digitais na RAM, contribuindo para a literatura sobre este segmento
turístico e estilo de vida emergente. Para tal, adotou-se uma abordagem quantitativa, baseada
na aplicação de um questionário aos nómadas digitais presentes na região durante o período em
estudo. Os dados recolhidos foram analisados através de três modelos estatísticos
complementares conferindo robustez à análise.
Os resultados encontrados revelam que, ao contrário do turista tradicional, o
comportamento do nómada digital não é impulsionado por variáveis sociodemográficas ou por
fatores culturais. Em contrapartida, a duração da estadia mostrou-se positivamente associada a
fatores práticos e estruturais, como custo de vida, qualidade da internet e hospitalidade. Estes
resultados evidenciam que este segmento perceciona o destino como uma base funcional para
viver e trabalhar em vez de apenas um espaço de visita temporária.
O estudo contribui para a literatura académica ao testar variáveis e metodologias
tipicamente aplicadas no estudo do segmento turístico convencional a um contexto emergente,
preenchendo uma lacuna na literatura. Os resultados obtidos fornecem uma base para o
desenvolvimento de estratégias para a gestão do destino, sublinhando a importância do
investimento em infraestruturas e serviços que garantam a atratividade, retenção e
sustentabilidade deste segmento, mas também a criação de um ambiente que promova o
sentimento de pertença de forma a maximizar o potencial económico e social deste segmento.
Digital nomadism has been consolidating as an emerging tourist segment thar simultaneously combines leisure and remote work. The Autonomous Region of Madeira (RAM) has sought to position itself within this context by implementing specific policies and initiatives aimed at attracting this segment. However, the factors that influence the length of stay of digital nomads remain underexplored, which underscores the relevance of the present research. This study aims to analyze the factors that determine the duration of stay of digital nomads in RAM, contributing to the literature on this emerging tourism segment and lifestyle. To achieve this, a quantitative approach was adopted, based on the application of a questionnaire to digital nomads present in the region during the study period. The collected data were analyzed using three complementary statistical models ensuring the robustness of the analysis. The findings reveal that, unlike traditional tourists, the behavior of digital nomads is not driven by sociodemographic variables or cultural factors. Instead, the duration of stay is positively associated with practical and structural factors, such as cost of living, internet quality and hospitality. These results highlight that this segment perceives the destination as a function base for living and working rather than merely a temporary place to visit. The study contributes to the academic literature by testing variables and methodologies typically applied to the analysis of conventional tourism in the context of an emerging phenomenon, thereby addressing a gap in the literature. Furthermore, the findings provide a foundation for the development of destination management strategies, emphasizing the importance of investing in infrastructures and services that ensure the attractiveness, retention and sustainability of this segment, as well as creating an environment that fosters a sense of belonging, thus maximizing its economic and social potential.
Digital nomadism has been consolidating as an emerging tourist segment thar simultaneously combines leisure and remote work. The Autonomous Region of Madeira (RAM) has sought to position itself within this context by implementing specific policies and initiatives aimed at attracting this segment. However, the factors that influence the length of stay of digital nomads remain underexplored, which underscores the relevance of the present research. This study aims to analyze the factors that determine the duration of stay of digital nomads in RAM, contributing to the literature on this emerging tourism segment and lifestyle. To achieve this, a quantitative approach was adopted, based on the application of a questionnaire to digital nomads present in the region during the study period. The collected data were analyzed using three complementary statistical models ensuring the robustness of the analysis. The findings reveal that, unlike traditional tourists, the behavior of digital nomads is not driven by sociodemographic variables or cultural factors. Instead, the duration of stay is positively associated with practical and structural factors, such as cost of living, internet quality and hospitality. These results highlight that this segment perceives the destination as a function base for living and working rather than merely a temporary place to visit. The study contributes to the academic literature by testing variables and methodologies typically applied to the analysis of conventional tourism in the context of an emerging phenomenon, thereby addressing a gap in the literature. Furthermore, the findings provide a foundation for the development of destination management strategies, emphasizing the importance of investing in infrastructures and services that ensure the attractiveness, retention and sustainability of this segment, as well as creating an environment that fosters a sense of belonging, thus maximizing its economic and social potential.
Descrição
Palavras-chave
Nómadas digitais Duração da estadia Nomadismo digital RAM Turismo Madeira (Portugal) Digital nomads Length of stay Digital nomadism Tourism Gestão . Faculdade de Ciências Sociais