Budget hotels in Madeira: prospects and market trends

Almeida, António

Publication

Budget hotels in Madeira: prospects and market trends

2017Journal article

dc.contributor.author	Almeida, António
dc.date.accessioned	2022-07-11T13:59:31Z
dc.date.available	2022-07-11T13:59:31Z
dc.date.issued	2017
dc.description.abstract	Purpose: The term low-cost has come into common use by the tourism industry in the 90s. The concept is highly attractive to destinations recording growth rates below expectations. This study aims at providing a detailed analysis of the principal factors affecting the budget hotel’s development prospects in a mature destination. Methodology: This study is based on survey carried out amongst 3-star hotel guest to identify the critical factors of success of this brand-new market niche. Findings: Based on the results of a survey, we suggest that most visitors display a high level of disinterest in the low budget concept. The current pricing trends based on 4 and 5 stars hotels offering discounted rates prevents any attempt of developing innovative concepts based on price moves. The average visitors only accept a decrease in their level of comfort (eg. attributes and services) in exchange for huge discounts. Practical implications: This study suggests that respondents appear to refuse lower levels of comfort in exchange for marginal discounts appear to be unfeasible. Therefore, the is no easy room for ready-to-use measures and concepts and further research is needed to re-understand customers and to study new concepts adapted to this highly uncomfortable position. Originality/Value: This study shed some light on the prospects of developing accommodation services based on basic hotel facilities in mature destinations marked by development strategies focused on top quality accommodation and well-off tourists. Our results highlight the responsibility of governments and industry operators in developing coherent long term strategic thinking.	pt_PT
dc.description.version	info:eu-repo/semantics/publishedVersion	pt_PT
dc.identifier.citation	Almeida, A. (2017). Budget hotels in Madeira: prospects and market trends. European Journal of Applied Business and Management. Journal of Applied Business and Management, Special Issue, pp. 348-358. ISSN 2183-5594	pt_PT
dc.identifier.uri	http://hdl.handle.net/10400.13/4389
dc.language.iso	eng	pt_PT
dc.peerreviewed	yes	pt_PT
dc.publisher	ISAG - Instituto Superior de Administração e Gestão	pt_PT
dc.rights.uri	http://creativecommons.org/licenses/by/4.0/	pt_PT
dc.subject	Low-cost	pt_PT
dc.subject	Madeira Island (Portugal)	pt_PT
dc.subject	Madeira hotel´s	pt_PT
dc.subject	Tourism	pt_PT
dc.subject	Hotels	pt_PT
dc.subject	.	pt_PT
dc.subject	Faculdade de Ciências Sociais	pt_PT
dc.title	Budget hotels in Madeira: prospects and market trends	pt_PT
dc.type	journal article
dspace.entity.type	Publication
oaire.citation.conferencePlace	Porto (Portugal)	pt_PT
oaire.citation.endPage	358	pt_PT
oaire.citation.startPage	348	pt_PT
oaire.citation.title	European Journal of Applied Business and Management	pt_PT
oaire.citation.volume	Special Issue	pt_PT
person.familyName	Martins de Almeida
person.givenName	António Manuel
person.identifier.ciencia-id	651F-3195-97B3
person.identifier.orcid	0000-0002-3216-2018
rcaap.rights	openAccess	pt_PT
rcaap.type	article	pt_PT
relation.isAuthorOfPublication	e951f0cc-880b-4354-96a5-35fbcd7821c3
relation.isAuthorOfPublication.latestForDiscovery	e951f0cc-880b-4354-96a5-35fbcd7821c3