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O papel da comunicação na construção de uma liderança escolar eficaz: um estudo de caso numa escola do 1º ciclo do ensino básico da Região Autónoma da Madeira
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| 1.46 MB | Adobe PDF |
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Abstract(s)
Comunicação e liderança são áreas abrangentes mas indiscutivelmente relacionadas em qualquer conjuntura e, neste caso específico, no contexto escolar. Não é possível exercer uma liderança operacional sem comunicação, se a encararmos como o ar que as organizações respiram, um bem essencial à sua sobrevivência e à sua funcionalidade interna e externa. Cientes da influência que a direção escolar e sua equipa pedagógica podem exercer na educação dos alunos e guiados pelo anseio de descobrir o papel da comunicação no interior e exterior de um estabelecimento educativo, conduzimos a presente investigação que se debruça sobre um estudo de caso elaborado numa escola do 1º ciclo do ensino básico da Região Autónoma da Madeira. Trata-se de um estudo qualitativo que faz uso de alguns instrumentos de recolha de dados, sendo o mais significativo as entrevistas semiestruturadas ao diretor da escola, a alguns elementos do corpo docente, não docente e encarregados de educação.
Os resultados do presente estudo confirmam a existência de uma comunicação interna assídua que parte do diretor para o corpo docente, não docente, alunos e encarregados de educação (comunicação descendente) e destes para o diretor (comunicação ascendente), assim como entre colegas de trabalho (comunicação lateral). Do mesmo modo, esta escola não vive isolada. É visível a preocupação do colégio em abrir-se e mostrar os seus projetos à comunidade educativa e à sociedade em geral, contactando com organizações e organizando atividades e práticas enriquecedoras, através de uma comunicação externa que atua como ferramenta de Marketing.
Existe ainda a preocupação de por em prática atividades que desenvolvam a comunicação das crianças, através de um jornal televisivo e da prática desportiva, de modo a despertar neles os estilos mais adequados de comunicação e fomentar atividades potenciadoras desta componente pessoal e social.
De um modo geral, o estudo confirma a teoria do líder treinado e do líder ajustável, com um diretor que investe na sua formação em administração educacional e adapta o seu comportamento aos contextos. Visto como democrático (por vezes autoritário) e com um estilo de comunicação assertivo, permite o envolvimento da sua equipa e adota sistemas de recompensas não materiais.
Communication and leadership are extensive areas, but they are connected in many situations and, in this particular case, in the school context. We can´t engage an operational leadership without communication, if we see it as the air that the organizations breathe, an essential well to their survival and their internal and external functionality. Aware of the influence that the school leadership and its pedagogical team can play in the education of students and guided by a desire to discover the role of communication inside and outside an educational establishment, we conducted this research focusing on a case study prepared in a 1st cycle school of basic education in the Autonomous Region of Madeira. This is a qualitative study that uses some data collection tools: the semi-structured interviews to the school leader, some teaching staff, non-teaching staff and parents are the most significant tools. The results of this study confirms the existence of an assiduous internal communication from the director to the teaching staff, non-teaching staff, students and parents (downward communication) and from these to the director (upward communication), as well as between co-workers (lateral communication). Similarly, this school doesn´t live alone or closed. It's visible the concern of the school to open up and show up the educational projects to the community and society in general, connecting with organizations and organizing activities and enriching practices, through an external communication that acts as a marketing tool. There´s also the concern to put into practice activities to develop communication of children, through television news and sports, in order to arise the most appropriate communication styles in them and promote activities which will enhance this personal and social component. In general, the study confirms the theory of trained leader and adjustable leader, with a director who invests in his training in educational administration and adapts his behavior to the contexts. The director is seen as a democratic leader (sometimes authoritarian). He has an assertive communication style, he allows the involvement of his team and adopts non-material rewards systems.
Communication and leadership are extensive areas, but they are connected in many situations and, in this particular case, in the school context. We can´t engage an operational leadership without communication, if we see it as the air that the organizations breathe, an essential well to their survival and their internal and external functionality. Aware of the influence that the school leadership and its pedagogical team can play in the education of students and guided by a desire to discover the role of communication inside and outside an educational establishment, we conducted this research focusing on a case study prepared in a 1st cycle school of basic education in the Autonomous Region of Madeira. This is a qualitative study that uses some data collection tools: the semi-structured interviews to the school leader, some teaching staff, non-teaching staff and parents are the most significant tools. The results of this study confirms the existence of an assiduous internal communication from the director to the teaching staff, non-teaching staff, students and parents (downward communication) and from these to the director (upward communication), as well as between co-workers (lateral communication). Similarly, this school doesn´t live alone or closed. It's visible the concern of the school to open up and show up the educational projects to the community and society in general, connecting with organizations and organizing activities and enriching practices, through an external communication that acts as a marketing tool. There´s also the concern to put into practice activities to develop communication of children, through television news and sports, in order to arise the most appropriate communication styles in them and promote activities which will enhance this personal and social component. In general, the study confirms the theory of trained leader and adjustable leader, with a director who invests in his training in educational administration and adapts his behavior to the contexts. The director is seen as a democratic leader (sometimes authoritarian). He has an assertive communication style, he allows the involvement of his team and adopts non-material rewards systems.
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Keywords
Comunicação Liderança Relações interpessoais Estudo de caso Communication Leadership Interpersonal relationships Case study research Madeira (Portugal) Ciências da Educação - Administração Educacional . Faculdade de Ciências Sociais