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Publication
O impacto da ligação palavra-gesto em crianças dos 3 aos 6 anos: um estudo de caso - Equipa de animação da Flow
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| 5.64 MB | Adobe PDF |
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Advisor(s)
Abstract(s)
A primeira infância, que compreende o tempo entre o nascimento e os 6 anos da criança,
está intimamente ligada a períodos sensíveis. É quando a mente absorvente exerce uma
força extraordinária na aquisição dos mais variados domínios, de forma rápida e quase
instantânea. Os primeiros anos de vida são basilares na conquista e na construção de
diversas componentes/estruturas de comunicação, ganhando o gesto destaque em
determinadas fases, mas não anula, nem isola, a fala. Há uma conjugação, numa
perspetiva de multimodalidade, das duas vertentes. Por isso, é tão importante avaliar e
reconhecer a importância do gesto, da mímica, entre outros elementos, na ligação com a
palavra: o que as crianças compreendem, vendo, ouvindo e reproduzindo. O presente
trabalho dedica-se à análise do impacto palavra-gesto em crianças entre os 3 e os 6 anos,
através do estudo de caso da equipa de animação da marca madeirense Flow, dedicada à
produção e à apresentação de performances teatrais para a infância. Assim sendo,
partindo da experiência da equipa de animação da Flow, além do mero entretenimento,
realiza-se uma análise aos efeitos das suas apresentações teatrais na ligação palavra-gesto,
destinadas a crianças em idade pré-escolar. Paralelamente, preconiza-se o estudo da força
e da conexão de uma marca regional, com contornos comerciais, orientada para o público
infantil. Descentraliza-se a sua atuação, além das lojas dedicadas à venda de brinquedos,
através da criação de conteúdos exclusivos, revestidos de uma identidade própria, tendo
em conta o uso de, entre outros elementos linguísticos, blends derivados do nome Flow.
Early childhood, which covers the period since a child’s birth to the age of 6, is closely linked to sensitive periods. It is when the absorbing mind rapidly and almost instantaneously exerts the acquisition of the most varied domains. The first years of life constitute the foundation for the achievement and construction of various communication components/structures, with gesture gaining prominence in certain stages, but not annulling or isolating speech. There is a combination, in a multimodality perspective, of the two aspects. This is why it is so important to evaluate and acknowledge the importance of gesture, mimicry, among other elements, in connection with the word: what children understand by seeing, hearing, and reproducing. The present work is dedicated to the analysis of the word-gesture impact on children between the ages of 3 and 6, through the case study of the animation team of the Madeiran brand “Flow”, dedicated to the production and presentation of theatrical performances for children. Therefore, based on the experience of Flow's animation team, which goes beyond mere entertainment, the effects of their theatrical presentations on the word-gesture connection, aimed at preschool children is hereby analyzed. In parallel, a study of the strength and connection of a regional brand, with commercial outlines, aimed at children, the target audience, is recommended. Its operations are decentralized beyond the stores dedicated to selling toys, through the creation of exclusive content, coated with its own identity, taking into account the use of, among other linguistic elements, blends derived from the name “Flow”.
Early childhood, which covers the period since a child’s birth to the age of 6, is closely linked to sensitive periods. It is when the absorbing mind rapidly and almost instantaneously exerts the acquisition of the most varied domains. The first years of life constitute the foundation for the achievement and construction of various communication components/structures, with gesture gaining prominence in certain stages, but not annulling or isolating speech. There is a combination, in a multimodality perspective, of the two aspects. This is why it is so important to evaluate and acknowledge the importance of gesture, mimicry, among other elements, in connection with the word: what children understand by seeing, hearing, and reproducing. The present work is dedicated to the analysis of the word-gesture impact on children between the ages of 3 and 6, through the case study of the animation team of the Madeiran brand “Flow”, dedicated to the production and presentation of theatrical performances for children. Therefore, based on the experience of Flow's animation team, which goes beyond mere entertainment, the effects of their theatrical presentations on the word-gesture connection, aimed at preschool children is hereby analyzed. In parallel, a study of the strength and connection of a regional brand, with commercial outlines, aimed at children, the target audience, is recommended. Its operations are decentralized beyond the stores dedicated to selling toys, through the creation of exclusive content, coated with its own identity, taking into account the use of, among other linguistic elements, blends derived from the name “Flow”.
Description
Keywords
Palavra Gesto Flow Animação Infância Word Gesture Animation Childhood Estudos Regionais e Locais . Faculdade de Artes e Humanidades