Meta-theories in research: positivism, postmodernism, and critical realism

Sousa, Filipe J.

http://hdl.handle.net/10400.13/823

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Authors

Sousa, Filipe J.

Abstract(s)

No scholar or researcher is able to provide robust evidence that counters the scant reflection on metatheory – mostly ontology and epistemology – underlying management studies in general, and industrial marketing and purchasing research in particular. This paper is a contribution to the indispensable discussion of metatheoretical alternatives in research, and most importantly, the strengths and shortcomings thereof, and respective implications on research questions, objectives, and findings.

Keywords

Business research Meta-theory Positivism Post-modernism Critical realism . Centro de Ciências Sociais

URI

http://hdl.handle.net/10400.13/823

Citation

Sousa, F. (2010), "Meta-theories in research: positivism, postmodernism, and critical realism" in Advances in Business Marketing and Purchasing: Organizational Culture, Business-to-Business Relationships, and Interfirm Networks, A. Woodside, ed. Bingley: Emerald.