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Consumação ou o metaconsumo
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Abstract(s)
Para lá dos princípios económicos da escassez, necessidade e da
rentabilidade, existe no fenómeno do consumo uma dimensão regida pelo des‑
perdício, pela prodigalidade e pelo esbanjamento. Face à definição material
do consumo, reconhecemos‑lhe um registo imaterial e simbólico que deno‑
minamos de consumação. A consumação não é um conceito que contrasta
com o consumo mas é um meta‑consumo, consumo de segundo nível que
se relaciona com a evanescência social do sentido e com uma transitividade
simbólica que enfatiza a sua dimensão sócio‑antropológica.
Neste artigo, procuramos relevar a dimensão simbólica do consumo como
forma comunicativa caracterizada por uma acção material que empenha sim‑
bolicamente o indivíduo na reprodução do vínculo social.
Beyond the economic principles of scarcity, necessity and profitability, there is in consumption a dimension of wastefulness, lavishness and extravagance. In view of a material definition of consumption, we recognize an immaterial and symbolic register that we call consummation. The consummation is not a concept that contrasts with consumption but it is a meta‑consumption, a second‑degree consumption that has to do with the social evanescence of the meaning and with the symbolic circulation that emphasizes a socio‑anthropological dimension. In this paper, we try to underscore consumption’s symbolic dimension as a communicative form characterized by a material action that binds the individual in the symbolic reproduction of the social bond.
Beyond the economic principles of scarcity, necessity and profitability, there is in consumption a dimension of wastefulness, lavishness and extravagance. In view of a material definition of consumption, we recognize an immaterial and symbolic register that we call consummation. The consummation is not a concept that contrasts with consumption but it is a meta‑consumption, a second‑degree consumption that has to do with the social evanescence of the meaning and with the symbolic circulation that emphasizes a socio‑anthropological dimension. In this paper, we try to underscore consumption’s symbolic dimension as a communicative form characterized by a material action that binds the individual in the symbolic reproduction of the social bond.
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Keywords
Consumo Consumação Sociologia do consumo Antropologia do consumo Consumption Consummation Sociology of consumption Anthropology of consumption . Faculdade de Artes e Humanidades
Citation
Mateus, S. (2012). Consumação ou o metaconsumo. Comunicação Pública, 7(11), 117-130.