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A CATREG model of destination choice for a mature Island destination

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dc.contributor.authorAlmeida, António
dc.contributor.authorGarrod, Brian
dc.date.accessioned2020-10-20T13:59:00Z
dc.date.available2020-10-20T13:59:00Z
dc.date.issued2018
dc.description.abstractThis paper explores the factors that most strongly influence the attraction of tourists by mature island destinations during the stagnation phase of the resort lifecycle. Many such destinations have attempted to develop ex nihilo strategies, typically in the form of product differentiation. Others have adopted a strategy of consolidating their traditional tourism markets. It can be argued, however, that to undertake either strategy successfully requires a very clear understanding of the factors that determine tourists’ destination choices. The purpose of this paper is to identify the factors that shape tourists’ destination choices in the case of Madeira, a ‘classic’ destination in the Atlantic area that is in many ways typical of mature tourism destinations in their stagnation phase. The study presents the findings of a categorical regression (CATREG) based on a sample of 260 visitors. Insights are gained into how the destination can best be managed and marketed in order to facilitate the attraction and retention of tourists. The paper concludes that the most salient factors determining destination choice tend to be generic and cross-cutting, implying that destination management and marketing needs to be more focused on operational issues than it tends to be in many mature island destinations.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationAlmeida, A., & Garrod, B. (2018). A CATREG model of destination choice for a mature Island destination. Journal of destination marketing & management, 8, 32-40.pt_PT
dc.identifier.doi10.1016/j.jdmm.2016.11.005pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.13/2928
dc.language.isoengpt_PT
dc.publisherElsevierpt_PT
dc.subjectDestination imagept_PT
dc.subjectMadeira (Portugal)pt_PT
dc.subjectCATREG analysispt_PT
dc.subjectDestination marketingpt_PT
dc.subjectStagnation phasept_PT
dc.subjectIsland tourismpt_PT
dc.subject.pt_PT
dc.subjectFaculdade de Ciências Sociaispt_PT
dc.titleA CATREG model of destination choice for a mature Island destinationpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage40pt_PT
oaire.citation.startPage32pt_PT
oaire.citation.titleJournal of Destination Marketing & Managementpt_PT
oaire.citation.volume8pt_PT
person.familyNameMartins de Almeida
person.familyNameGarrod
person.givenNameAntónio Manuel
person.givenNamebrian
person.identifier.ciencia-id651F-3195-97B3
person.identifier.orcid0000-0002-3216-2018
person.identifier.orcid0000-0002-5468-6816
person.identifier.scopus-author-id6601958850
rcaap.rightsrestrictedAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublicatione951f0cc-880b-4354-96a5-35fbcd7821c3
relation.isAuthorOfPublicationda98efa4-8d90-4cc0-b35c-6d4e9575a480
relation.isAuthorOfPublication.latestForDiscoveryda98efa4-8d90-4cc0-b35c-6d4e9575a480

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