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Publication
A CATREG model of destination choice for a mature Island destination
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Advisor(s)
Abstract(s)
This paper explores the factors that most strongly influence the attraction of tourists by mature island
destinations during the stagnation phase of the resort lifecycle. Many such destinations have attempted to
develop ex nihilo strategies, typically in the form of product differentiation. Others have adopted a strategy of
consolidating their traditional tourism markets. It can be argued, however, that to undertake either strategy
successfully requires a very clear understanding of the factors that determine tourists’ destination choices. The
purpose of this paper is to identify the factors that shape tourists’ destination choices in the case of Madeira, a
‘classic’ destination in the Atlantic area that is in many ways typical of mature tourism destinations in their
stagnation phase. The study presents the findings of a categorical regression (CATREG) based on a sample of
260 visitors. Insights are gained into how the destination can best be managed and marketed in order to
facilitate the attraction and retention of tourists. The paper concludes that the most salient factors determining
destination choice tend to be generic and cross-cutting, implying that destination management and marketing
needs to be more focused on operational issues than it tends to be in many mature island destinations.
Description
Keywords
Destination image Madeira (Portugal) CATREG analysis Destination marketing Stagnation phase Island tourism . Faculdade de Ciências Sociais
Citation
Almeida, A., & Garrod, B. (2018). A CATREG model of destination choice for a mature Island destination. Journal of destination marketing & management, 8, 32-40.
Publisher
Elsevier