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Publication
Foot-turistic multimedia: designing interactive multimedia installations for shoe shops
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Advisor(s)
Abstract(s)
The amount of money spent in a store is positively correlated with the amount of
time spent inside. We argue this is an opportunity for multimedia installations that can
entertain shoppers and promote interaction with the shop’s products. This was the main
principle behind our design idea for two interactive installations specifically conceived for
shoe shops. We present two applications of interactive multimedia to shoe shopping: an
interactive semantic mirror and an interactive window logo. We also describe the results of
ethnographic studies, before and after the design process. Our contribution is two-fold: (i)
we develop and apply a new multimedia architecture that combines RFID in-store
technology with high-end motion detection algorithms, and (ii) we describe one of the first
few studies about multimedia installations for improving the shoe shopping experience, in
what we call “foot-turistic” interactions.
Description
Keywords
Interactive spaces Interactive multimedia Applications Shoe shop Multimedia installations . Faculdade de Ciências Exatas e da Engenharia
Citation
Campos, P., Campos, M., Freitas, P. et al. Foot-turistic multimedia: designing interactive multimedia installations for shoe shops. Multimed Tools Appl 61, 471–487 (2012). https://doi.org/10.1007/s11042-011-0854-6
Publisher
Springer Science+Business Media