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How does the visual aesthetics of positively-framed messages impact their motivational capacity?
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Orientador(es)
Resumo(s)
Many people nowadays engage with motivational text messages
embedded in a visual presentation. However, empirical studies of
the impact of textual messages on users’ motivation to exercise
have paid little attention to how their visual appeal impacts their
motivational capacity. We conducted an online experiment to
explore the impact of visual aesthetics on the motivational
capacity of positively-framed textual messages. Participants were
assigned to three conditions: positively-framed messages a)
presented as text-only (no-aesthetics), b) presented with high
visual appeal (beautiful), and c) presented with low visual appeal
(ugly). Contrary to our expectations, the perceived visual appeal
of a message show no impact on its motivational capacity in
terms of how motivating it was perceived to be, nor on extrinsic
identified behavior regulation. The implications of these results
on the design of interactive systems, and physical activity
trackers in particular, are discussed herein.
Descrição
Palavras-chave
Visual aesthetics Motivational text messages Exercise motivation Physical activity . Faculdade de Ciências Exatas e da Engenharia
Contexto Educativo
Citação
Duro, L., Romão, T., Karapanos, E., Campos, P., & Campos, P. (2019, September). How does the visual aesthetics of positively-framed messages impact their motivational capacity?. In Proceedings of the 31st European Conference on Cognitive Ergonomics (pp. 162-167).
Editora
Association for Computing Machinery (ACM)