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How do consumers value airline services attributes? A stated preferences discrete choice model approach
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Orientador(es)
Resumo(s)
We implement a stated preferences choice game and estimate a conditional logit
model to learn the determinants of airline choice and to quantify consumers'
willingness to pay for airline services attributes such as flight frequency,
punctuality warranties and comfort in the Portuguese air corridor between
Madeira and Oporto; the third and second most important Portuguese airports,
respectively. We show that our stated preferences discrete choice model exercise is
a cost effective way for airline marketing managers to elicit consumer preferences
and willingness to pay measures which are quite valuable to make airline
operations more effective.
Descrição
Palavras-chave
Airline services Consumers preferences . Faculdade de Ciências Sociais
Contexto Educativo
Citação
Pereira, P. T., Almeida, A., Menezes, A. G., & Vieira, J. C. (2007). How do consumers value airline services attributes? A stated preferences discrete choice model approach. Management: Journal of Contemporary Management Issues, 12(2), 25-40.