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Publication
The consequences of natural disasters in touristic destinations: The case of Madeira Island – Portugal
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Authors
Advisor(s)
Abstract(s)
Today, destinations are evaluated by tourists according to safety and risk factors with regard to natural,
terrorism and political problems. The portrayal of places in news reports can alter an area’s image dramat ically, even in a short period of time. Often, natural disasters have impacts on the image of international
destinations that endure for months if not years. Hence, media coverage of disasters or crises is of particular
concern to destinations where such disasters occur. The Island of Madeira was not prepared for a catastrophe
such as the one that occurred in February 2010, and its consequence has been a huge drop in the tourism
industry. Driven by the generally accepted importance of destination image as a concept to destination mar keters and academics, this article proposes that previous destination image research has tended to under estimate the importance of safety, security and risk. It also proposes a strategic approach to Destination
management from proactive pre-crisis planning through to strategic implementation and finally evaluation
and feedback.
Description
Keywords
Crisis in Madeira Managing crisis Place marketing Place image Safety and security crisis Madeira (Portugal) . Faculdade de Ciências Sociais
Citation
Machado, L. P. (2012). The consequences of natural disasters in touristic destinations: the case of Madeira Island–Portugal. Tourism and Hospitality Research, 12(1), 50-56. DOI: 10.1177/1467358411429636
Publisher
SAGE Publications