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Exploring the feasibility of subliminal priming on web platforms

2018Conference object Open access
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dc.contributor.authorCaraban, Ana
dc.contributor.authorKarapanos, Evangelos
dc.contributor.authorCampos, Pedro
dc.contributor.authorGonçalves, Daniel
dc.date.accessioned2022-09-20T13:40:01Z
dc.date.available2022-09-20T13:40:01Z
dc.date.issued2018
dc.description.abstractDespite the initial premise of behavior change tools, recent work has questioned their efficacy over the long term. Many of these technologies rely on a “one-size fits all” strategy – self-monitoring – to foster behavior change. However, individual’s capacity to change their behaviors depends on their ability and motivation for self-regulation. We explore a different approach to persuasive technology design and investigate how subtle influences falling outside conscious awareness can instinctively motivate behaviors. Subliminal priming has the potential to influence people's attitudes and behaviors, without relying on people’s will to engage with the process. Yet, little research has studied it effectiveness encouraging behavior change outside a laboratory setting. In this paper we explore the feasibility of subliminal priming on web-platforms. We present an in the wild study where 12 participants were exposed to subliminal cues to motivate water intake while they browsed on the web. This paper contributes with a practical application of subliminal priming in the field of behavior change as well as design implications for future research.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationCaraban, A., Karapanos, E., Campos, P., & Gonçalves, D. (2018, September). Exploring the feasibility of subliminal priming on web platforms. In Proceedings of the 36th European Conference on Cognitive Ergonomics (pp. 1-11).pt_PT
dc.identifier.doi10.1145/3232078.3232095pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.13/4633
dc.language.isoengpt_PT
dc.publisherACMpt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/pt_PT
dc.subjectPersuasive technologypt_PT
dc.subjectBehavior changept_PT
dc.subjectNudgingpt_PT
dc.subjectSubliminal primingpt_PT
dc.subjectAffective computingpt_PT
dc.subject.pt_PT
dc.subjectFaculdade de Ciências Exatas e da Engenhariapt_PT
dc.subjectEscola Superior de Tecnologias e Gestão
dc.titleExploring the feasibility of subliminal priming on web platformspt_PT
dc.typeconference object
dspace.entity.typePublication
oaire.citation.endPage11pt_PT
oaire.citation.startPage1pt_PT
oaire.citation.titleProceedings of the 36th European Conference on Cognitive Ergonomicspt_PT
person.familyNameKarapanos
person.familyNamePereira Campos
person.givenNameEvangelos
person.givenNamePedro Filipe
person.identifier180644
person.identifier.ciencia-id7C19-B5E5-01CA
person.identifier.orcid0000-0001-5910-4996
person.identifier.orcid0000-0001-7706-5038
person.identifier.ridD-9480-2016
person.identifier.scopus-author-id23397132500
rcaap.rightsopenAccesspt_PT
rcaap.typeconferenceObjectpt_PT
relation.isAuthorOfPublication5100edbc-ab43-462d-a4c6-057d413faa97
relation.isAuthorOfPublicationfb4a962b-b799-4ba2-8778-3d9d0a64b2b0
relation.isAuthorOfPublication.latestForDiscovery5100edbc-ab43-462d-a4c6-057d413faa97

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