Loading...
Publication
Exploring the feasibility of subliminal priming on web platforms
| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.01 MB | Adobe PDF |
Advisor(s)
Abstract(s)
Despite the initial premise of behavior change tools, recent
work has questioned their efficacy over the long term.
Many of these technologies rely on a “one-size fits all”
strategy – self-monitoring – to foster behavior change.
However, individual’s capacity to change their behaviors
depends on their ability and motivation for self-regulation.
We explore a different approach to persuasive technology
design and investigate how subtle influences falling outside
conscious awareness can instinctively motivate behaviors.
Subliminal priming has the potential to influence people's
attitudes and behaviors, without relying on people’s will to
engage with the process. Yet, little research has studied it
effectiveness encouraging behavior change outside a
laboratory setting. In this paper we explore the feasibility of
subliminal priming on web-platforms. We present an in the
wild study where 12 participants were exposed to
subliminal cues to motivate water intake while they
browsed on the web. This paper contributes with a practical
application of subliminal priming in the field of behavior
change as well as design implications for future research.
Description
Keywords
Persuasive technology Behavior change Nudging Subliminal priming Affective computing . Faculdade de Ciências Exatas e da Engenharia Escola Superior de Tecnologias e Gestão
Citation
Caraban, A., Karapanos, E., Campos, P., & Gonçalves, D. (2018, September). Exploring the feasibility of subliminal priming on web platforms. In Proceedings of the 36th European Conference on Cognitive Ergonomics (pp. 1-11).
Publisher
ACM