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The symbiosis of madeiran rural traditions And wellness experiences In nature: a contribution to the sustainability of tourism destination

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Rural traditions in the natural environment are crucial for the identity and sustainability of tourism destinations. This study aims to promote the symbiosis of local traditions of the senior population of Madeira with wellness and experiential tourism in nature. It is exploratory qualitative research that makes comprehensive use of the literature about Madeiran levadas (irrigation channels), and traditions with the method of thematic content analysis. Furthermore, this paper includes proposals for the interconnection of tourist activities with the rurality of the senior population. It is particularly possible by means of levada walking, agricultural tasks in traditional terraces (poios), knowing about running water mills, and the use of wool for traditional Madeiran ear caps. The sharing of the senior population’s farming experiences with tourists serves to enhance and transform their quality of life, affirming their local identity and authenticity. Thus, it contributes to the conservation of ancient agricultural sustainable practices which are important for the future of the local population and tourist activities in Madeira. In conclusion, the preservation of agricultural and traditional activities by the senior population in concert with wellness and experiential tourism in nature opens new sustainable touristic opportunities with benefits for residents and visitors.

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Cultural identity Rural traditions Senior population Nature Wellness Experiential tourism . Faculdade de Ciências Sociais Faculdade de Artes e Humanidades

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Cendro de Desenvolvimento Académico, Universidade da Madeira