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From island mass tourism to rural tourism In Madeira: Is there a place for a re-definition of islands image?
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Advisor(s)
Abstract(s)
Existe amplo consenso que a manutenção da capacidade
competitiva de destinos turísticos maduros assenta no desenvolvimento
de nichos de mercado alternativos como no caso do turismo rural
Outros mercados alternativos, como o eco-turismo e o segmento do
turismo rural também têm sido objecto de atenção por parte dos gestores
destes destinos turísticos. O turismo rural é um nicho de mercado,
recente mas em crescimento, com crescente importância em áreas
periféricas com história no turismo de massa ou oferecendo produtos
turísticos standard. Devido à relativa ´juventude´ do sector na Madeira,
esta comunicação visa providenciar um melhor entendimento da imagem
percepcionada do sector, baseado numa amostra de 150 turistas. Análise
estatística multivariada é aplicada para construir a imagem do sector,
com base na avaliação de uma série de itens como é usual neste tipo de
estudos. Este estudo proporciona a oportunidade de preencher um vazio
na literatura devido à identificação dos factores condicionantes da
imagem, para além de incluir uma série de recomendações em termos de
gestão do destino.
It is now well acknowledged that the competitive edge of islands´ mature tourist destinations relies on the development of new niche markets such as the rural tourism sector. Further, alternative market segments such as the eco-tourism and the cultural tourism have been targeted by most Destinations Management Organisations on islands. Rural tourism is a very recent but growing market niche in peripheral areas offering mass tourism products. For that reason the aim of this paper is to provide a better understanding of the image of this emerging industry here in Madeira based on a sample of 150 visitors. Multivariate descriptive analysis is applied to ´built-up´ the image of the rural tourism according to socioeconomic, travel-related features, and cognitive and emotional factors as it is usual in the destination image literature. This paper fills a void in the literature concerning the rural tourism sector as the factors attracting tourists to the emerging rural tourism industry in Madeira and policy recommendations put forward.
It is now well acknowledged that the competitive edge of islands´ mature tourist destinations relies on the development of new niche markets such as the rural tourism sector. Further, alternative market segments such as the eco-tourism and the cultural tourism have been targeted by most Destinations Management Organisations on islands. Rural tourism is a very recent but growing market niche in peripheral areas offering mass tourism products. For that reason the aim of this paper is to provide a better understanding of the image of this emerging industry here in Madeira based on a sample of 150 visitors. Multivariate descriptive analysis is applied to ´built-up´ the image of the rural tourism according to socioeconomic, travel-related features, and cognitive and emotional factors as it is usual in the destination image literature. This paper fills a void in the literature concerning the rural tourism sector as the factors attracting tourists to the emerging rural tourism industry in Madeira and policy recommendations put forward.
Description
Keywords
Meio ambiente Tutela ambiental Direitos fundamentais Sociedade do risco Princípio da prevenção Desenvolvimento sustentável Rural tourism Destination image Madeira Island (Portugal) PCA . Faculdade de Ciências Sociais
Citation
Almeida, A. M. M. D. (2010). From island mass tourism to rural tourism In Madeira: Is there a place for a re-definition of islands image?. Tékhne-Revista de Estudos Politécnicos, 8(14), 97-110.