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Publication
Criação da Escola Superior Artística da Madeira: estudo de viabilidade
| Name: | Description: | Size: | Format: | |
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| 6.61 MB | Adobe PDF |
Abstract(s)
A Região Autónoma da Madeira é caraterizada pela sua grande aposta em cartazes
turísticos que envolvem eventos culturais e artísticos. Existem diversas entidades que
oferecem formação artística não superior aos residentes da Região, todavia, não há
nenhuma instituição de ensino superior que o faça exclusivamente. Com o intuito de
captar e manter o talento artístico deste arquipélago, elaborou-se este projeto que visa
estudar a viabilidade da criação da Escola Superior Artística da Madeira. Para a
investigação, utilizou-se uma metodologia mista, isto é, foram adotados métodos
qualitativos e quantitativos. Estes penúltimos corresponderam à análise documental sobre
diversos temas e entrevistas a grupos focais, enquanto os últimos permitiram avaliar as
respostas do inquérito aplicado à população madeirense. A metodologia quantitativa
possibilitou recolher dados de 149 inquiridos, o que indica um grau de importância
elevado na criação desta instituição. A partir das ferramentas metódicas, apurou-se que a
criação de uma escola superior artística é uma necessidade moderada. Este projeto mostra
um estudo prático aprofundado da análise de viabilidade de uma escola superior — tendo
sido possível constatar, pela análise do micro e macroambiente, que este é sim viável em
termos financeiros —, pelo que, futuramente, pode ser um meio facilitador para
empresários e investidores. É importante referir que houve algumas limitações neste
estudo, especialmente, a dificuldade em inquirir jovens menores de idade.
The Autonomous Region of Madeira is characterised by its strong commitment to tourist attractions involving cultural and artistic events. There are several entities offering non tertiary arts education to the residents of Madeira, however, there is no higher education institution that does so exclusively. With the aim of attracting and retaining artistic talent in the archipelago, this project was drawn up to study the feasibility of creating the Escola Superior Artística da Madeira. Both qualitative and quantitative methods were used in the research. The first involved analysing documents on various topics and interviews with focus groups, while the second made it possible to assess the responses to the survey applied to the Madeiran population. Based on the methodological tools, it was determined that the creation of a higher arts education school is a moderate necessity. The quantitative methodology involved 149 respondents, indicating a high degree of importance in the creation of such an institution. This project shows an in-depth practical study on the feasibility analysis of a higher education school — having been possible to see, by analysing the micro and macro environments, that it is indeed financially feasible — so it could be a facilitator for entrepreneurs and investors in the future. It is important to note that there were some limitations to this study, especially due to the difficulty in surveying minors.
The Autonomous Region of Madeira is characterised by its strong commitment to tourist attractions involving cultural and artistic events. There are several entities offering non tertiary arts education to the residents of Madeira, however, there is no higher education institution that does so exclusively. With the aim of attracting and retaining artistic talent in the archipelago, this project was drawn up to study the feasibility of creating the Escola Superior Artística da Madeira. Both qualitative and quantitative methods were used in the research. The first involved analysing documents on various topics and interviews with focus groups, while the second made it possible to assess the responses to the survey applied to the Madeiran population. Based on the methodological tools, it was determined that the creation of a higher arts education school is a moderate necessity. The quantitative methodology involved 149 respondents, indicating a high degree of importance in the creation of such an institution. This project shows an in-depth practical study on the feasibility analysis of a higher education school — having been possible to see, by analysing the micro and macro environments, that it is indeed financially feasible — so it could be a facilitator for entrepreneurs and investors in the future. It is important to note that there were some limitations to this study, especially due to the difficulty in surveying minors.
Description
Keywords
Estudo de viabilidade Ensino superior artístico Região Autónoma da Madeira Plano de negócios Análise económico-financeira Escola Superior Artística da Madeira Feasibility study Artistic higher education Autonomous Region of Madeira Business plan Economic and financial analysis Gestão Cultural . Faculdade de Artes e Humanidades