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Resiliência no empreendedorismo hoteleiro: lições do fracasso e práticas de sucesso
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Neste estudo, foi abordado a importância da resiliência no empreendedorismo hoteleiro,
com base nas lições aprendidas com o fracasso e nas práticas que levaram ao sucesso
organizacional. Assim sendo, este estudo teve como objetivos a identificação das práticas de gestão
e estratégias que promovam a resiliência no setor hoteleiro, a análise do papel do fracasso como
fonte de aprendizagem, a análise da influência do empreendedorismo e da liderança na criação de
culturas organizacionais resilientes e o desenvolvimento de recomendações de práticas com o
intuito de fortalecer a resiliência organizacional das empresas hoteleiras.
Deste modo, quanto à parte metodológica, neste estudo recorreu-se à metodologia
quantitativa, com o objetivo de analisar a resiliência no empreendedorismo hoteleiro, tanto a nível
organizacional como individual. Consequentemente, elaborou-se um questionário tendo em conta
a escala de Likert, para avaliar variáveis como comunicação, adaptação e liderança, tendo como
base os profissionais do setor hoteleiro. Relativamente aos dados obtidos, estes serão analisados
com o intuito de identificar padrões e conexões entre práticas resilientes, sendo de destacar que
este questionário foi direcionado a todas as unidades hoteleiras (hotéis e resorts) de 4 e 5 estrelas
de Portugal (Portugal continental e regiões autónomas).
Após a análise dos dados adquiridos com o questionário disponibilizado às unidades
hoteleiras, constatou-se que mais de 50% dos participantes consideraram aspetos como a
comunicação interna, a capacidade de adaptação, uma boa liderança, a estabilidade emocional, a
mentalidade empreendedora, entre outros, essenciais para o sucesso organizacional da empresa,
como também para o sucesso individual do líder e dos colaboradores.
In this study, the importance of resilience in hospitality entrepreneurship was addressed, based on lessons learned from failure and practices that led to organizational success. Accordingly, the objectives of this study were to identify management practices and strategies that promote resilience in the hospitality sector, to analyze the role of failure as a source of learning, to examine the influence of entrepreneurship and leadership in creating resilient organizational cultures and to develop practice-based recommendations aimed at strengthening the organizational resilience of hospitality companies. Regarding the methodological approach, a quantitative methodology was adopted with the purpose of analyzing resilience in hospitality entrepreneurship, both at the organizational and individual levels. Consequently, a questionnaire was developed using a Likert scale to assess variables such as communication, adaptability and leadership, targeting professionals in the hospitality sector. The collected data will be analyzed to identify patterns and connections among resilient practices, with emphasis on the fact that the questionnaire was directed to all 4 and 5-star hospitality units (hotels and resorts) in Portugal (mainland and autonomous regions). After analyzing the data obtained from the questionnaire provided to the hospitality units, it was found that more than 50% of participants considered aspects such as internal communication, adaptability, effective leadership, emotional stability and an entrepreneurial mindset, among others, as essential not only for the organizational success of the company but also for the individual success of the leader and their collaborators.
In this study, the importance of resilience in hospitality entrepreneurship was addressed, based on lessons learned from failure and practices that led to organizational success. Accordingly, the objectives of this study were to identify management practices and strategies that promote resilience in the hospitality sector, to analyze the role of failure as a source of learning, to examine the influence of entrepreneurship and leadership in creating resilient organizational cultures and to develop practice-based recommendations aimed at strengthening the organizational resilience of hospitality companies. Regarding the methodological approach, a quantitative methodology was adopted with the purpose of analyzing resilience in hospitality entrepreneurship, both at the organizational and individual levels. Consequently, a questionnaire was developed using a Likert scale to assess variables such as communication, adaptability and leadership, targeting professionals in the hospitality sector. The collected data will be analyzed to identify patterns and connections among resilient practices, with emphasis on the fact that the questionnaire was directed to all 4 and 5-star hospitality units (hotels and resorts) in Portugal (mainland and autonomous regions). After analyzing the data obtained from the questionnaire provided to the hospitality units, it was found that more than 50% of participants considered aspects such as internal communication, adaptability, effective leadership, emotional stability and an entrepreneurial mindset, among others, as essential not only for the organizational success of the company but also for the individual success of the leader and their collaborators.
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Adaptação Comunicação interna Empreendedorismo hoteleiro Liderança Resiliência Sucesso organizacional Adaptability Hospitality entrepreneurship Internal communication Leadership Organizational success Resilience Gestão Hoteleira . Escola Superior de Tecnologias e Gestão