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Proposta de conceção de uma linha de merchandising ecológica e sustentável para o Poço da Neve no Parque Ecológico do Funchal
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O Parque Ecológico do Funchal é uma área de grande importância paisagística e
de elevada biodiversidade situada numa área montanhosa a norte da cidade do Funchal,
pertencente ao Município do Funchal. Esta instituição tem como principais objetivos a
conservação da natureza, a dinamização de atividades na vertente pedagógica, bem como
a criação de espaços de lazer para os visitantes.
O presente Trabalho de Projeto procurou reforçar a imagem institucional do
Parque Ecológico do Funchal reconhecida como uma instituição prestigiada pelos seus
valores e pela qualidade dos seus serviços. Nesta proposta de conceção de uma linha de
merchandising ecológica e sustentável para o Parque Ecológico do Funchal pretendeu-se
acrescentar valor à instituição na vertente da divulgação do património natural e cultural,
designadamente a estrutura do Poço da Neve, perpetuando a memória coletiva e a
identidade cultural deste lugar.
Para o efeito, criou-se a imagem visual do Poço da Neve, estrutura secular do
património cultural único nos seus vários pontos de interesse histórico, cultural, natural,
paisagístico, existente na área do Parque Ecológico. Posteriormente, foi concebida a linha
de merchandising ecológica e sustentável, tendo como base o ícone Poço da Neve. Esta
proposta para a conceção da linha de merchandising teve na sua essência a utilização de
materiais ecológicos certificados, contribuindo para a sustentabilidade e responsabilidade
social e ambiental. Ao adquirir um artigo nesta loja ecológica, o visitante leva uma
memória afetiva e ao mesmo tempo o sentimento de contributo para a salvaguarda do
planeta.
Os resultados da análise de viabilidade económica da proposta de Trabalho de
Projeto para a conceção da linha de merchandising ecológica e sustentável do Parque
Ecológico do Funchal revelaram que os custos e os retornos esperados para o seu
desenvolvimento são viáveis.
The Funchal Ecological Park is an area of great landscape importance and high biodiversity located in a mountainous area north of the city of Funchal, belonging to the Municipality of Funchal. This institution's main objectives are the conservation of nature, the promotion of activities in the pedagogical aspect, as well as the creation of leisure spaces for visitors. This Project Work sought to strengthen the institutional image of the Funchal Ecological Park, recognized as a prestigious institution for its values and the quality of its services. In this proposal for the design of an ecological and sustainable merchandising line for the Funchal Ecological Park, it was intended to add value to the institution in terms of the dissemination of natural and cultural heritage, namely the structure of Poço da Neve, perpetuating the collective memory and cultural identity of this place. For this purpose, the visual image of Poço da Neve was created, a secular structure of unique cultural heritage in its various points of historical, cultural, natural, landscape interest, existing in the area of the Ecological Park. Subsequently, the ecological and sustainable merchandising line was conceived, based on the icon Poço da Neve. This proposal for the design of the merchandising line had in its essence the use of certified ecological materials, contributing to sustainability and social and environmental responsibility. By purchasing an item in this ecological store, the visitor takes away an affective memory and at the same time the feeling of contributing to the safeguarding of the planet. The results of the economic feasibility analysis of the proposed Project Work for the design of the ecological and sustainable merchandising line of the Funchal Ecological Park revealed that the costs and expected returns for its development are viable.
The Funchal Ecological Park is an area of great landscape importance and high biodiversity located in a mountainous area north of the city of Funchal, belonging to the Municipality of Funchal. This institution's main objectives are the conservation of nature, the promotion of activities in the pedagogical aspect, as well as the creation of leisure spaces for visitors. This Project Work sought to strengthen the institutional image of the Funchal Ecological Park, recognized as a prestigious institution for its values and the quality of its services. In this proposal for the design of an ecological and sustainable merchandising line for the Funchal Ecological Park, it was intended to add value to the institution in terms of the dissemination of natural and cultural heritage, namely the structure of Poço da Neve, perpetuating the collective memory and cultural identity of this place. For this purpose, the visual image of Poço da Neve was created, a secular structure of unique cultural heritage in its various points of historical, cultural, natural, landscape interest, existing in the area of the Ecological Park. Subsequently, the ecological and sustainable merchandising line was conceived, based on the icon Poço da Neve. This proposal for the design of the merchandising line had in its essence the use of certified ecological materials, contributing to sustainability and social and environmental responsibility. By purchasing an item in this ecological store, the visitor takes away an affective memory and at the same time the feeling of contributing to the safeguarding of the planet. The results of the economic feasibility analysis of the proposed Project Work for the design of the ecological and sustainable merchandising line of the Funchal Ecological Park revealed that the costs and expected returns for its development are viable.
Descrição
Palavras-chave
Poço da Neve Marketing Marketing cultural Património cultural Merchandising Empreendedorismo Cultural marketing Cultural heritage Entrepreneurship Gestão Cultural . Faculdade de Artes e Humanidades