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Reopening for Business Post-COVID-19: Augmented Reality as a Strategy for Attracting Visitors to a Tourist Destination

2021Journal article Open access
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dc.contributor.authorFranco, Mara
dc.contributor.authorMota, Luís
dc.date.accessioned2024-04-26T14:21:11Z
dc.date.available2024-04-26T14:21:11Z
dc.date.issued2021
dc.description.abstractCritical thoughts about tourist destinations overcoming and mitigating impacts from COVID-19 lie in the opportunities created by the pandemic. In this paper, an innovative way to attract tourists to Madeira Island and specifically for the Caminho Real (CR) is proposed, assisted by augmented reality. There are important con siderations for developing software suitable for mobile devices such as smartphones and tablets; values and benefits for sustainable tourism development and for being an educational experience respecting social dis tancing; and services included in the augmented reality application. Therefore, some propositions are presented to evaluate the possibility of augmented reality as a secure opportunity to show historical, cultural, and eth nographic aspects when visiting a tourist destination, while respecting social-distancing constraints.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationFranco, M., & Mota, L. (2021). Reopening for business post-COVID-19: augmented reality as a strategy for attracting visitors to a tourist destination. European Journal of Tourism, Hospitality and Recreation, 11(1), 54-65.pt_PT
dc.identifier.doi10.2478/ejthr-2021-0006pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.13/5653
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSciendopt_PT
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/pt_PT
dc.subjectAugmented realitypt_PT
dc.subjectCOVID-19pt_PT
dc.subjectSocial distancept_PT
dc.subjectMadeira Island (Portugal)pt_PT
dc.subjectQR codespt_PT
dc.subjectTour guidept_PT
dc.subject.pt_PT
dc.subjectEscola Superior de Tecnologias e Gestãopt_PT
dc.titleReopening for Business Post-COVID-19: Augmented Reality as a Strategy for Attracting Visitors to a Tourist Destinationpt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage65pt_PT
oaire.citation.issue1pt_PT
oaire.citation.startPage54pt_PT
oaire.citation.titleEuropean Journal of Tourism, Hospitality and Recreationpt_PT
oaire.citation.volume11pt_PT
person.familyNameFranco
person.familyNameSoares Mota
person.givenNameMara
person.givenNameLuís Cândido
person.identifierL Mota
person.identifier.ciencia-id6419-634F-732E
person.identifier.ciencia-id7419-21F3-8A28
person.identifier.orcid0000-0001-6850-2144
person.identifier.scopus-author-id57205348584
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublication838ef50b-9006-4b3e-a663-4d5c72ab2419
relation.isAuthorOfPublication3a49c2ee-62b3-4887-a7a1-8a1a43ec84a6
relation.isAuthorOfPublication.latestForDiscovery838ef50b-9006-4b3e-a663-4d5c72ab2419

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