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Reopening for Business Post-COVID-19: Augmented Reality as a Strategy for Attracting Visitors to a Tourist Destination
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Autores
Orientador(es)
Resumo(s)
Critical thoughts about tourist destinations
overcoming and mitigating impacts from COVID-19 lie in
the opportunities created by the pandemic. In this paper,
an innovative way to attract tourists to Madeira Island
and specifically for the Caminho Real (CR) is proposed,
assisted by augmented reality. There are important con siderations for developing software suitable for mobile
devices such as smartphones and tablets; values and
benefits for sustainable tourism development and for
being an educational experience respecting social dis tancing; and services included in the augmented reality
application. Therefore, some propositions are presented
to evaluate the possibility of augmented reality as a
secure opportunity to show historical, cultural, and eth nographic aspects when visiting a tourist destination,
while respecting social-distancing constraints.
Descrição
Palavras-chave
Augmented reality COVID-19 Social distance Madeira Island (Portugal) QR codes Tour guide . Escola Superior de Tecnologias e Gestão
Contexto Educativo
Citação
Franco, M., & Mota, L. (2021). Reopening for business post-COVID-19: augmented reality as a strategy for attracting visitors to a tourist destination. European Journal of Tourism, Hospitality and Recreation, 11(1), 54-65.
Editora
Sciendo