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SmartChoice: plataforma online de recomendação de produtos baseada em inteligência artificial
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O presente projeto integra-se no Mestrado em Gestão e tem como principal objetivo o
desenvolvimento do plano de negócio inovador da plataforma digital SmartChoice. A
SmartChoice será uma aplicação web de recomendações de produtos tecnológicos, baseada em
inteligência artificial e marketing de afiliados, tendo como público-alvo consumidores digitais
habituados a realizar compras online, que enfrentam dificuldades em lidar com o excesso de
opções e a falta de clareza da informação disponível.
A plataforma estará organizada em duas modalidades de interação: (i) um filtro manual
com critérios objetivos, como preço ou funcionalidades, e (ii) um assistente inteligente, que
interpreta pedidos em linguagem natural e sugere equipamentos de forma personalizada e
transparente.
Na constituição da empresa SmartChoice, Unipessoal, Lda., prevê-se um investimento
inicial de 40 000 €, assegurado integralmente por capitais próprios. O projeto terá um horizonte
temporal de cinco anos, com início em 2026, considerado o ano zero para o desenvolvimento
do MVP, registo da marca e lançamento da plataforma em Portugal e Espanha.
Os resultados da análise de viabilidade, realizados na ótica do investimento (100%
capitais próprios), demonstram o potencial do projeto, apresentando um Valor Atual Líquido
(VAL) de 344 724 € no cenário com valor residual e de 18 855 337 € no cenário de
perpetuidade, uma Taxa Interna de Rentabilidade (TIR) entre 346,16% e 478,12%, e um
Payback de apenas 1,38 anos. Estes indicadores confirmam a atratividade financeira do
investimento e a robustez do modelo de negócio, reforçando a pertinência da SmartChoice
como solução inovadora no setor do comércio eletrónico.
This project is part of the Master’s in Management and aims to develop the innovative business plan of the digital platform SmartChoice. SmartChoice will be a web application for technology equipment recommendations, powered by artificial intelligence and affiliate marketing, targeting digital consumers who regularly shop online but struggle with the overload of options and the lack of clear and transparent information. The platform will offer two interaction modes: (i) a manual filter with objective criteria, such as price or functionalities, and (ii) an intelligent assistant that interprets requests in natural language and provides personalized and transparent equipment suggestions. For the incorporation of the company SmartChoice, Unipessoal, Lda., an initial investment of €40,000 is planned, fully financed with equity. The project has a five-year horizon, starting in 2026, defined as year zero for the development of the MVP, brand registration, and the platform’s launch in Portugal and Spain. The results of the feasibility analysis, carried out from the investment perspective (100% equity), demonstrate the project’s potential, with a Net Present Value (NPV) of €344,724 in the residual value scenario and €18,855,337 in the perpetuity scenario, an Internal Rate of Return (IRR) between 346.16% and 478.12%, and a Payback Period of only 1.38 years. These indicators confirm the financial attractiveness of the investment and the robustness of the business model, reinforcing SmartChoice’s positioning as an innovative solution in the e commerce sector
This project is part of the Master’s in Management and aims to develop the innovative business plan of the digital platform SmartChoice. SmartChoice will be a web application for technology equipment recommendations, powered by artificial intelligence and affiliate marketing, targeting digital consumers who regularly shop online but struggle with the overload of options and the lack of clear and transparent information. The platform will offer two interaction modes: (i) a manual filter with objective criteria, such as price or functionalities, and (ii) an intelligent assistant that interprets requests in natural language and provides personalized and transparent equipment suggestions. For the incorporation of the company SmartChoice, Unipessoal, Lda., an initial investment of €40,000 is planned, fully financed with equity. The project has a five-year horizon, starting in 2026, defined as year zero for the development of the MVP, brand registration, and the platform’s launch in Portugal and Spain. The results of the feasibility analysis, carried out from the investment perspective (100% equity), demonstrate the project’s potential, with a Net Present Value (NPV) of €344,724 in the residual value scenario and €18,855,337 in the perpetuity scenario, an Internal Rate of Return (IRR) between 346.16% and 478.12%, and a Payback Period of only 1.38 years. These indicators confirm the financial attractiveness of the investment and the robustness of the business model, reinforcing SmartChoice’s positioning as an innovative solution in the e commerce sector
Descrição
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Inteligência artificial Recomendação de produtos Comércio eletrónico Marketing de afiliados Personalização Amazon Associates SEO Comportamento do consumidor. Artificial intelligence Product recommendation E-commerce Affiliate marketing Personalization Consumer behavior Gestão Faculdade de Ciências Sociais