Developing a destination image through the perceptions of stakeholders: a case study

Rosa, Paulo; Carvalhinho, Luís; Soares, Jorge

http://hdl.handle.net/10400.13/2203

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Authors

Rosa, Paulo

Carvalhinho, Luís

Soares, Jorge

Abstract(s)

This study relates to the management of recreation and tourism in protected areas (PAs) and reflects a case study developed in the Natural Park of Serras de Aire e Candeeiros. Through the perceptions of stakeholders, the objective was to contribute to the definition of this PA destination's image. Mixed methods were used, employing the triangulation of data and samples. We found a connection between tangible and intangible factors in the Natural Park of Serras de Aire e Candeeiros image, as well as the main factors that characterize this PA. We advocate that a more complete understanding of stakeholder profiles is an important aspect beyond processual features in defining destination image.

Keywords

Destination image Participatory management Recreation Stakeholders Tourism Portugal . Faculdade de Ciências Sociais

URI

http://hdl.handle.net/10400.13/2203

Citation

Rosa P, Carvalhinho L, Soares J. Developing a destination image through the perceptions of stakeholders: A case study. Int J Tourism Res. 2018;20:60–71. doi: 10.1002/jtr.2153