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Madeira embroidery: A failed collective brand (1935–59)
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Orientador(es)
Resumo(s)
The regional cluster of the Madeira embroidery sector in the political context of
1935 to 1959 provides the basis for an analysis of a common strategy aimed at
strengthening the business competitiveness of the industry. The strategy was a
government initiative aimed at improving the material welfare of workers and
based on the creation of a collective brand. The aim of this paper is to show that
the mixed corporatist organisation that managed the initiative was an example of
hybrid governance and that the strategy failed because the regulations introduced
were not successful in transforming a weak cluster into a strong one. As a result,
competition was kept within a circle of low-wage production centres that left
Madeira at a disadvantage.
Descrição
Palavras-chave
Brand Protected denomination of origin (PDO) Cluster Hybrid Competitiveness Regulation Corporatism Trust Embeddedness Coordination Free-riding Certification system Embroidery Madeira Island (Portugal) . Faculdade de Ciências Sociais
Contexto Educativo
Citação
Câmara, M. B. A. (2011). Madeira embroidery: A failed collective brand (1935–59). Business History, 53(4), 583-599.
Editora
Routledge