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Publicação
A influência das redes sociais e dos dispositivos móveis na experiência de consumo dos visitantes nos museus da Região Autónoma da Madeira
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Os museus têm assumido uma relevância crescente nos destinos turísticos e a sua boa gestão
gera receitas não apenas para as próprias organizações culturais, mas também para as
localidades onde se encontram inseridos. Dado o potencial dos museus da Região Autónoma
da Madeira, estudaremos diversos aspetos da sua gestão, bem como os serviços culturais
oferecidos, visando a estimular o aumento da procura e compreender o papel das redes
sociais e os dispositivos moveis na experiência de consumo dos visitantes.
Para tal, foi realizado um inquérito por questionário, sendo importante destacar que a maioria
das respostas foi fornecida pelos residentes nacionais, uma vez que, de forma geral, os
turistas mostraram-se indisponíveis para preencher o mesmo, apesar dos esforços
desenvolvidos.
Além disso, foram avaliados parâmetros fundamentais para aprimorar a qualidade e a
satisfação dos serviços nos museus, como café, loja, restaurante, espaço, iluminação, preço,
digitalização, estacionamento, entre outros. Posteriormente, os dados obtidos foram
analisados para formular recomendações direcionadas à modernização tecnológica do setor
museológico madeirense.
Museums have become increasingly important in tourist destinations and their good management generates revenue not only for the cultural organizations themselves, but also for the localities in which they are located. Given the potential of museums in the Autonomous Region of Madeira, we will study various aspects of their management, as well as the cultural services offered, with the aim of stimulating an increase in demand and understanding the role of social networks and mobile devices in visitors' consumer experience. To this end, a questionnaire survey was carried out, and it is important to emphasise that the majority of responses came from national residents, as tourists were generally unwilling to fill it out, despite the efforts made. In addition, key parameters for improving the quality and satisfaction of museum services were assessed, such as the café, store, restaurant, space, lighting, price, digitalization, parking, among others. The data obtained was then analyzed in order to formulate recommendations for the technological modernization of Madeira's museum sector.
Museums have become increasingly important in tourist destinations and their good management generates revenue not only for the cultural organizations themselves, but also for the localities in which they are located. Given the potential of museums in the Autonomous Region of Madeira, we will study various aspects of their management, as well as the cultural services offered, with the aim of stimulating an increase in demand and understanding the role of social networks and mobile devices in visitors' consumer experience. To this end, a questionnaire survey was carried out, and it is important to emphasise that the majority of responses came from national residents, as tourists were generally unwilling to fill it out, despite the efforts made. In addition, key parameters for improving the quality and satisfaction of museum services were assessed, such as the café, store, restaurant, space, lighting, price, digitalization, parking, among others. The data obtained was then analyzed in order to formulate recommendations for the technological modernization of Madeira's museum sector.
Descrição
Palavras-chave
Museus Redes sociais Dispositivos moveis Internet Experiência de consumo do visitante Marketing digital Madeira (Portugal) Museums Social networks Mobile devices Visitor consumption experience Digital marketing Gestão Cultural . Faculdade de Artes e Humanidades