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Welcome to media rhetoric: where human persuasion and technological means collide

2021Journal article Open access
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dc.contributor.authorMateus, Samuel
dc.date.accessioned2021-11-04T13:49:04Z
dc.date.available2021-11-04T13:49:04Z
dc.date.issued2021
dc.description.abstractThe social world is made of rhetorical practices that constitute our sense of self. We are always using some kind of rhetoric exhorting others to understand our thoughts and influencing them to adopt new forms of doing and thinking. Central to persuasive communication today are Media. They not only help shape rhetoric, they are also a key means of disseminating rhetorical discourses. Media Rhetoric expression marks a fundamental stage of human communication and the development of civilization where Media became key rhetorical actors and social players. In this essay the scope of Media Rhetoric is briefly presented along with a discussion of two central fields of Media Rhetoric today - advertising and digital rhetoric. By focusing on two case-studies – a print advertising campaign by Canadian Journalists for Free Expression (CJFE) and the QuitNow app – I demonstrate how persuasive strategies evolved in mediatized societies. Closing the article, some notes on Media Rhetoric from a Policymaking perspective are offered and reasons advanced to consider it, in the near future, as an important object of public attention.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.citationMateus, S. (2021). Welcome to media rhetoric: where human persuasion and technological means collide. Southern Communication Journal, 86(2), 165-174. https://doi.org/10.1080/1041794X.2021.1884282pt_PT
dc.identifier.doi10.1080/1041794X.2021.1884282pt_PT
dc.identifier.urihttp://hdl.handle.net/10400.13/3795
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherSouthern States Communication Association (SSCA)pt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/pt_PT
dc.subjectMediapt_PT
dc.subjectRhetoricpt_PT
dc.subjectMedia discoursept_PT
dc.subjectPersuasionpt_PT
dc.subjectDigital mediapt_PT
dc.subjectAdvertisingpt_PT
dc.subject.pt_PT
dc.subjectFaculdade de Artes e Humanidadespt_PT
dc.titleWelcome to media rhetoric: where human persuasion and technological means collidept_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage174pt_PT
oaire.citation.issue2pt_PT
oaire.citation.startPage165pt_PT
oaire.citation.titleSouthern Communication Journalpt_PT
oaire.citation.volume86pt_PT
person.familyNameMateus
person.givenNameSamuel
person.identifier0000000069601294
person.identifier.ciencia-id7510-B725-7BE3
person.identifier.orcid0000-0002-1034-6449
person.identifier.scopus-author-id57188589802
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublicationb4dedee1-9076-4d77-a4e7-096bbc60b651
relation.isAuthorOfPublication.latestForDiscoveryb4dedee1-9076-4d77-a4e7-096bbc60b651

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