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Publication
Welcome to media rhetoric: where human persuasion and technological means collide
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Authors
Advisor(s)
Abstract(s)
The social world is made of rhetorical practices that constitute our sense
of self. We are always using some kind of rhetoric exhorting others to
understand our thoughts and influencing them to adopt new forms of
doing and thinking. Central to persuasive communication today are
Media. They not only help shape rhetoric, they are also a key means of
disseminating rhetorical discourses. Media Rhetoric expression marks
a fundamental stage of human communication and the development
of civilization where Media became key rhetorical actors and social
players. In this essay the scope of Media Rhetoric is briefly presented
along with a discussion of two central fields of Media Rhetoric today -
advertising and digital rhetoric. By focusing on two case-studies – a print
advertising campaign by Canadian Journalists for Free Expression (CJFE)
and the QuitNow app – I demonstrate how persuasive strategies evolved
in mediatized societies. Closing the article, some notes on Media
Rhetoric from a Policymaking perspective are offered and reasons
advanced to consider it, in the near future, as an important object of
public attention.
Description
Keywords
Media Rhetoric Media discourse Persuasion Digital media Advertising . Faculdade de Artes e Humanidades
Citation
Mateus, S. (2021). Welcome to media rhetoric: where human persuasion and technological means collide. Southern Communication Journal, 86(2), 165-174. https://doi.org/10.1080/1041794X.2021.1884282
Publisher
Southern States Communication Association (SSCA)