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- Tourist events and satisfaction: a product of regional tourism competitivenessPublication . Teixeira, Sérgio; Ferreira, João J. M.; Almeida, António; Parra-Lopez, EduardoPurpose – This study aims to analyze the contribution of tourist event and satisfaction with tourism events as a product of regional tourism competitiveness, as well as evaluate factors of competitiveness. Design/methodology/approach – The research followed a quantitative methodology by conducting a questionnaire on the four largest tourist events in Madeira (Carnival, Flower Festival, Atlantic Festival and Wine Festival), an insular island located in Portugal. Findings – The sample consisted of 2,262 tourists surveyed during the year 2017 and structural equation models were used as the statistical method. Results showed that satisfaction is reflected in the client’s loyalty to the choice of a tourist destination and also contributes directly and indirectly to the regional tourist competitiveness. Originality/value – This study contributes to the valorization of local and regional events, perceived by the level of satisfaction and loyalty of tourists, as products of regional competitiveness of a tourist destination.
- Budget hotels in Madeira: prospects and market trendsPublication . Almeida, AntónioPurpose: The term low-cost has come into common use by the tourism industry in the 90s. The concept is highly attractive to destinations recording growth rates below expectations. This study aims at providing a detailed analysis of the principal factors affecting the budget hotel’s development prospects in a mature destination. Methodology: This study is based on survey carried out amongst 3-star hotel guest to identify the critical factors of success of this brand-new market niche. Findings: Based on the results of a survey, we suggest that most visitors display a high level of disinterest in the low budget concept. The current pricing trends based on 4 and 5 stars hotels offering discounted rates prevents any attempt of developing innovative concepts based on price moves. The average visitors only accept a decrease in their level of comfort (eg. attributes and services) in exchange for huge discounts. Practical implications: This study suggests that respondents appear to refuse lower levels of comfort in exchange for marginal discounts appear to be unfeasible. Therefore, the is no easy room for ready-to-use measures and concepts and further research is needed to re-understand customers and to study new concepts adapted to this highly uncomfortable position. Originality/Value: This study shed some light on the prospects of developing accommodation services based on basic hotel facilities in mature destinations marked by development strategies focused on top quality accommodation and well-off tourists. Our results highlight the responsibility of governments and industry operators in developing coherent long term strategic thinking.
- The on-going process of reinventing classic tourism destinations: the case of nordic tourists in Madeira IslandPublication . Machado, Luiz Pinto; Almeida, AntónioIn this paper, we analyze the effect of tourism experience-related variables on Nordic visitors’ interest in Madeira as a potential second home destination, within the framework of the reinvention of classic tourism destinations as attractive residential areas and tourism hot spots. Over time, Madeira has experienced a sharp decline in terms of the numbers of Nordic visitors, which has prompted local experts to discuss alternative paths to re-attract past visitors back to the island. The second home market was considered one of the viable solutions among the several alternatives considered to address problems of declining market shares. In order to assess the conditioning factors of success in this market niche, we applied a questionnaire to a sample of Nordic visitors to assess their interest in the local second home market. The econometric approach retained in this study is based on the randomized response to take into account potential bias in the data. We suggest that Nordic visitors are only marginally interested in Madeira for second home purposes, which does not mean that we are dealing with a hopeless situation. Further development in this sector can only be reached in the medium term based on sustained quality improvements along with long-term strategic thinking focused on developing a feeling of attachment among potential second home owners.
- Factors explaining length of stay: Lessons to be learnt from Madeira IslandPublication . Almeida, António; Machado, Luiz Pinto; Xu, ChenThe length of stay for tourists is shrinking for traditional tourism destinations, with tourists instead opting for short breaks to multiple destinations. The reasons for these changes include the increasing number of low cost airlines re duces the cost per journey, alongside heightened disposable income and strong marketing strategies by competing des tinations. Madeira Island is well placed in this study as it faces a typical issue of declining length of stay, meanwhile acquires rich data in carrying out thorough analyses in the factors that explain length of stay in Madeira Island Portugal by five different econometric approaches, further policy implications of the research findings, particularly those that could potentially prove useful to increase the length of stay, are also discussed.
- Tourism development in Madeira: an analysis based on the life cycle approachPublication . Almeida, António; Correia, AntóniaThis paper identifies Madeira Island’s growth stage in accordance with Butler’s life cycle model. Life cycle analysis is pursued using an econometric approach over an extended period, from 1976 to 2006. The results suggest that Madeira is about to enter the stagnation phase. The industry’s development since the 1970s was found to conform to Butler’s model, but in its own way. In the case of Madeira, the island’s positive image and the time span within each of the life cycle stages challenge the traditional life cycle model, suggesting rather that the maturity stage may persist indefinitely.