Publication
The on-going process of reinventing classic tourism destinations: the case of nordic tourists in Madeira Island
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Advisor(s)
Abstract(s)
In this paper, we analyze the effect of tourism experience-related variables on
Nordic visitors’ interest in Madeira as a potential second home destination, within the
framework of the reinvention of classic tourism destinations as attractive residential areas
and tourism hot spots. Over time, Madeira has experienced a sharp decline in terms of the
numbers of Nordic visitors, which has prompted local experts to discuss alternative paths to
re-attract past visitors back to the island. The second home market was considered one of
the viable solutions among the several alternatives considered to address problems of
declining market shares. In order to assess the conditioning factors of success in this market
niche, we applied a questionnaire to a sample of Nordic visitors to assess their interest in the
local second home market. The econometric approach retained in this study is based on the
randomized response to take into account potential bias in the data. We suggest that Nordic
visitors are only marginally interested in Madeira for second home purposes, which does not
mean that we are dealing with a hopeless situation. Further development in this sector can
only be reached in the medium term based on sustained quality improvements along with
long-term strategic thinking focused on developing a feeling of attachment among potential
second home owners.
Description
Keywords
Nordic tourists Second homes Reinventing classic destinations Madeira Island (Portugal) . Faculdade de Ciências Sociais
Citation
Machado, L. P., & Almeida, A. (2014). The on-going process of reinventing classic tourism destinations: the case of nordic tourists in Madeira Island. Scandinavian Journal of Hospitality and Tourism, 13(sup1), 24-43.
Publisher
Routledge