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BACK TO BASICS: EXPERIENCING A DESTINATION THROUGH GASTRONOMY - THE CASE OF MADEIRA ISLAND
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Orientador(es)
Resumo(s)
Abstract
Purpose – This study aims to explore gastronomy tourists' wellbeing in Madeira Island, Portugal,
particularly those who acknowledged this activity as the experience they most enjoyed.
Methodology – Data was retrieved in 2019, and it is part of the "Wellbeing Tourists Project"
developed in Madeira Island. From a preliminary sample of 475 tourists, 52 considered gastronomy
their most enjoyed experience, composing this subset of participants the sample for the current
study. Data collection occurred in-person (before the pandemic) and online. Tourists filled the
Tourism Wellbeing Scale, which evaluates tourism experiences through positive Psychology
variables [wellbeing (positive emotions, engagement, relationships, meaning, and
accomplishment), creativity, optimism, and spirituality].
Findings – Tourists from England/UK, Czech Republic and Portugal (mainland) considered
gastronomy their top choice. Findings showed that a gastronomy tourist in Madeira is someone
who first looks to have fun, acknowledges the experience as unique/original, and enjoys engaging
with the local community. Logistic regression showed that the estimated odds ratio favoured an
increase of nearly 53% for the Gastronomy experience every one unit increase of the Meaning
variable.
Contribution – Madeira has a unique cuisine with unique flavours, which can be an essential
attraction factor for this destination, but it is considered a complementary product. This study
highlights that gastronomy should be considered a potential to promote the Island tourism and that
it can also be an essential factor to promote wellbeing and Madeira food heritage.
Descrição
Palavras-chave
Gastronomy Madeira Island (Portugal) Wellbeing Memorable experiences . Faculdade de Artes e Humanidades
Contexto Educativo
Citação
Garcês, S., Pocinho, M., & Jesus, S. N. (2021). BACK TO BASICS: EXPERIENCING A DESTINATION THROUGH GASTRONOMY-THE CASE OF MADEIRA ISLAND. Tourism in Southern and Eastern Europe..., 6, 303-314.
Editora
FMTU